Manager, Digital Media Analytics

Job Description

Job Title
Manager, Digital Media Analytics

The Manager of Digital Media Analytics' core responsibilities are data analytics & storytelling, focused on but not limited to in-flight & post-sale digital campaigns. These data stories often are woven by analyzing raw reporting into insights & recommendations, within the context of driving revenue retention and growth. A strong campaign analytics manager can dive into ad performance, measurement, site & general market data across all phases of a campaign's lifecycle to discover effective, actionable learnings.

Being able to manipulate raw data in Excel or other data visualization tools in discovering said learnings/recommendations is a critical skill of this role, but just as important is the ability to present these findings in clear, digestible formats to both internal & external clients.

This position sits on a centralized team but will be supporting the digital business through a verticalized approach – acting as subject matter expert across Dotdash Meredith's Finance advertising vertical. This will require the candidate to work collaboratively across a matrixed organization, applying their knowledge of digital media analytics as both analyst & consult. They will be an advocate of the media learnings generated by this team for internal & external audiences. This includes acting as lead campaign analytics support across the Finance vertical's high priority accounts.

They will also manage & mentor their direct reports on how to solve reporting, insights & strategy initiatives across their own book of business.

Essential Job Functions

60% Finance Campaign Analytics
• Lead analytics strategy in their own Dotdash Meredith vertical, working with sales & account strategy leadership in creating thoughtful client deliverables using performance, measurement or any other relevant data on insight discovery, upsells, and packaging – with particular focus on high touch, high priority accounts
• Define analytic & reporting capabilities across media products to internal/external clients + devise insight solutions and bring them to market
• Learn + work with multiple data sources/platforms used by Dotdash Meredith and our clients
• Potentially manage one or more direct reports, being responsible for all reporting, insights and analytical solutions coming from this analyst & their vertical
• Collaborate with our analytics team in Bangalore to scale larger data analysis initiatives

20% Case Studies + Ad Hoc Analysis
• Develop Finance sub-category, ad product based, and advertiser objective case studies to communicate Dotdash Meredith's insights to current and potential clients to positively impact revenue retention & growth
• Act as subject matter expert on a set of sales verticals & ad products within said vertical
• Create internal-facing case studies & thought leadership, whose intended audience can range from sales to other analytic leads
• Filter research, site & other data findings and convert to actionable media insights in a well-packaged deliverable
• Support internal content strategy teams with campaign performance analysis to facilitate data-driven content creation

20% Team Management
• Partner with team management across other verticals to drive the vision and future roadmap of the wider department
• Act as first point of escalation in solving client & business issues in direct report's verticals
• Lead vertical specific analytics projects from development to execution
• Ideate and execute on ways the entire campaign analytics team can positively impact new revenue with current and future clients
• Assist in balancing team deadlines and longer lead projects, working closely with other Managers on the team
• Help foster team collaboration and communication

100%

Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:
• BA or BS - degree or equivalent training in a related field is preferred.

Experience:
• Minimum 5+ years experience in digital media analytics or a similar analytics type role within digital advertising, media, marketing, or ad tech
• Experience working with/interest in the Finance digital advertising landscape is preferred
• Previous management experience highly preferred

Specific Knowledge, Skills and Abilities:
• Strong understanding of digital advertising ecosystem and the mechanisms in which data is collected and shared
• Excellent analytical skills – complete ease with Excel & pivot tables & other data visualization tools
• Strong presentation skills with the ability to speak plainly to both layman and other analytically minded teams about data & insights
• Passion for taking data and telling a holistic story
• Attention to detail
• Strong proficiency in Excel, PowerPoint, and data visualization tools such as Looker
• Experience working with third-party ad-server data (GAM, DCM, Google Analytics, DoubleVerify, etc.)
• Experience working with advertising effectiveness research solutions (Nielsen, Millward Brown, Dynata etc.)
• Working knowledge of SQL is a plus but not a requirement

Travel Required (Approximate):N/A

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $70,000 - $100,000

Jobcode: Reference SBJ-r151qe-3-139-233-43-42 in your application.