Fashion Editor, Instyle

Job Description

Job Title
Fashion Editor, InStyle

I. Job Summary | Major goals and objectives.

InStyle is looking for a skilled Fashion Editor to produce thoughtful, engaging, digital-first fashion content across InStyle's platforms. In this role, you'll primarily be responsible for pitching and writing fashion SEO service stories, features, and brand franchises, with a focus on creating content that will drive traffic and engagement . This editor will report to the Fashion Director, and work in tandem with the commerce, sales, and social teams, to identify the specific ways in which our fashion content can reach new audiences, as well as meet the needs of our existing audiences, with an eye toward inclusive and representative storytelling at all times. The ideal candidate will have a strong knowledge of fashion industry trends and brands-both household and emerging-and SEO and e-commerce best practices; an interest in data and metrics and how to apply that knowledge to sharp content creation; and the ability to turnaround thoughtful stories promptly, contribute to original video franchises, and help conceptualize and execute fashion packages.

II. Essential Job Functions

Weight %: Accountabilities, Actions and Expected Measurable Results

75%
• Pitch, write, and produce smart, engaging, and visually appealing fashion content covering key SEO terms, retailers and partners, relevant launches, sales, and trend stories. (2 stories/day)
• Work closely with adjacent teams (primarily commerce, social, and commercial) on digital-first fashion coverage, monitoring market picks and imagery for an accessible, elevated ethos across the brand's platforms.
• Incorporate emerging trends, brands, and commerce strategies into InStyle's fashion coverage with a strong focus on driving revenue and traffic.

15%
• Support the fashion team by attending market appointments and fashion shows, curating markets for original photoshoots, and occasional styling or styling assistance for in-house shoots.

10%
• Execute fashion franchises across our platforms including awards, social, and video.

100%

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Experience:
• 3+ years of experience within the fashion industry and fashion writing.

Specific Knowledge, Skills and Abilities:
• Knowledge of the fashion industry and both luxury and affordable fashion markets.
• Extensive contacts within the fashion industry.
• Strong grasp of SEO and e-commerce best practices.
• Masterful knowledge of content management systems, as well as organizational and task management tools like Google Sheets, Airtable, Google Analytics, and SemRush
• Ability to track real-time and long-term analytics.
• Experience with market requests, sample trafficking, and on-set styling.

% Travel Required (Approximate): Flexible

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $62,400 - $80,000

Jobcode: Reference SBJ-g6wy18-52-15-242-179-42 in your application.