Director Of Video Programming Strategy

Job Description

Job Title
Director of Video Programming Strategy

We are seeking a results-driven Director of Programming Strategy to join our central Video Strategy team and help spearhead the growth and optimization of our YouTube channel portfolio. You will oversee the planning, tracking and analysis of our content on YouTube – from building channels from the ground up, analyzing the health of existing franchises, and reviewing the effectiveness of new pilots. You will use data, audience insights, and platform expertise to inform programming decisions, prioritize investment, and identify opportunities for growth and optimization across the portfolio.
The YouTube-first leader will be highly influential and collaborative, with a proven ability to engage creatively with Editorial, Video, and Marketing teams-translating insights into actionable strategies and securing buy-in to drive execution and audience impact. We're looking for a resourceful operator, capable of juggling multiple projects and initiatives at once, who can move seamlessly from big-picture YouTube and audience strategy to real-time decision-making that unblocks teams and keeps growth on track.
Candidates must have foundational and proven experience in developing, communicating and executing a comprehensive YouTube programming strategy that drives hit making.
Hybrid 3x a week- New York City
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Key Responsibilities
Strategy & Leadership
• Develop and implement a cohesive, data-informed YouTube programming strategy that aligns with People Inc's growth goals.
• Partner cross-functionally to set brand level programming priorities, factoring in both audience funnels and business needs.
• Serve as an internal YouTube expert, providing strategic guidance on best practices, new features, and competitive trends to video leadership and the creative teams.
• Translate data and learnings into clear, constructive guidance for creatives, fostering collaboration and stronger content outcomes.
Programming & Optimization
• Research, identify and pitch new programming verticals to video leads on the creative development team.
• Build frameworks to research topics and talent for pilot development and existing series.
• Help oversee the end-to-end programming slate, ensuring a consistent, balanced, and optimized content cadence across all channels.
• Partner with the Optimization team to increase the effectiveness of release schedule, titles and thumbnails.
Analytics & Reporting
• Prepare regular reports and present strategic recommendations to video leadership on channel health, content performance, and growth opportunities.
• Coordinate and develop creative lookbacks for series pilots.
• Define and track key KPIs.
• Monitor competitive landscape, identifying successful content, monetization, and growth strategies used by peer media companies and creators.
• In partnership with internal Data Science & Product teams, define and build suite of reports and dashboards.
The Role's Minimum Qualifications and Job Requirements:

Experience:
• 7+ years of experience in a programming strategy, content insights or an optimization role for a major multi-brand media company or large scale MCN.
• Proven track record of significantly growing YouTube channels (subscribers, views, and/or watch time) and driving substantial revenue growth.
Specific Knowledge, Skills, Certifications and Abilities:
• Exceptional analytical skills with the ability to translate data into clear, actionable programming strategies.
• Proficiency with YouTube Analytics, third-party analytics platforms (ie:, Tubular), and general data visualization tools.
• Nimbleness is critical as we invest, grow and evolve – thrives in an environment where both collaborative and independent work is necessary; able to juggle multiple initiatives at once.
• Incredibly strong communication and presentation skills
% Travel Required (Approximate): 5%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

Pay Range
Salary: New York: $135,000.00 - $160,000.00

Jobcode: Reference SBJ-23n88m-216-73-216-34-42 in your application.