Business Data Analyst, People App

Job Description

Job Title
Business Data Analyst, PEOPLE App

About The Position | Major goals and objectives and location requirements
The PEOPLE App team is looking for a curious, detail-driven Business Data Analyst to join the team. In this role, you'll help us understand what's working, what's not, and - most importantly - why. Reporting to the General Manager, PEOPLE App, this person will be a key partner to product, marketing, monetization, and editorial leads, surfacing insights that influence strategic decisions, feature prioritization, and audience growth.
Hybrid 3x a week- (New York, NY)
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team | The Team and/or Brand.
PEOPLE's accomplished team of editors, writers, designers and photographers are all dedicated to the brand's core mission: to inform, entertain and inspire by sharing the stories that everyone will be talking about. We're the go-to source for news about celebrities, entertainment and the royals, and we elevate powerful human interest stories and everyday people making a difference in their communities.
The PEOPLE App offers a bingeable new way of reading our entertainment and news coverage, as well as access to even more pop culture content and in-app exclusives. In addition to being able to scroll, swipe and share stories that matter to you most, users will have access to exclusive video series, games, horoscopes and exclusive updates on PEOPLE's most talked about moments.
About The Positions Contributions:
Weight % | Accountabilities, Actions and Expected Measurable Results
35% - Performance Monitoring & Insight Reporting
You'll own the daily pulse of the app, surfacing insights that drive decisions:
• Monitor 5–10 key metrics daily (e.g., DAU, retention, conversions)
• Flag anomalies, trends, and wins to the app leadership team
• Produce weekly/monthly insight recaps for cross-functional teams
• Build fast-turn analyses in response to real-time performance questions
35% - Deep-Dive & Strategic Analysis
You'll dig beneath the surface to find root causes and strategic opportunities:
• Analyze why KPIs are moving - both up and down - across acquisition, engagement, and retention
• Explore behavior by cohort, channel, content type, and audience segment
• Identify and size new opportunities (e.g., underserved users, feature impact)
• Support A/B testing interpretation, retention modeling, and user funnel deep dives
20% - Dashboarding & Tool Ownership
You'll ensure teams have the right data at their fingertips:
• Build and maintain Looker dashboards to visualize app performance
• Create self-serve tools for product, editorial, and marketing teams
• Manage metric definitions and reporting consistency across teams
• Collaborate with data engineering to improve data hygiene
10% - Cross-Functional Collaboration
You'll partner across functions to drive smart, data-informed decisions:
• Work closely with product, marketing, editorial, and finance
• Contribute to roadmap planning and prioritization by translating metrics into strategy (opportunities, risks)
• Join standups, planning meetings, and sprint reviews as needed
The Role's Minimum Qualifications and Job Requirements:

Education:
B.S. or B.A. required and/or equivalent experience.

Experience:
3–5 years experience in business analytics, product analytics, or mobile growth - preferably within a consumer app or media environment.
Specific Knowledge, Skills, Certifications and Abilities:
• Direct mobile app analytics experience, deeply familiar with mobile app KPIs including but not limited to DAU/WAU/MAU, retention (Day 1/7/30), session depth, time in app, churn, cost per acquisition, and push notification performance.
• Strong command of mobile app analytics tools: Amplitude, AppsFlyer, App Store / Google Play Consoles, Firebase, or equivalent.
• Advanced Excel and Google Sheets skills, with experience building robust models, performing complex analyses, and turning raw data into actionable insights.
• Fluent in Looker (or similar BI tools); confident building your own dashboards and data models.
• Analytical thinker who thrives on asking ''why'' and translating numbers into stories and strategy.
• Comfortable navigating large, messy data sets and surfacing what matters.
• Familiarity with push notification engagement, email performance, cohort analysis, and retention modeling.
• Exceptional communicator - you can share data-backed insights with technical and non-technical audiences alike.
• Self-starter who's comfortable operating in a fast-paced, lean team environment.
• Nice to Haves: Experience in entertainment/media, lifestyle, or consumer apps; SQL proficiency; experience working with marketing teams on campaign attribution
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

Pay Range
Salary: New York: $90,000.00 - $110,000.00

Jobcode: Reference SBJ-4k582z-216-73-216-221-42 in your application.