Associate Manager, Brand Marketing People

Job Description

Job Title
Associate Manager, Brand Marketing People

Job Title:
Associate Manager, Brand Marketing, PEOPLE

I. Job Summary | Major goals and objectives.

As an integral part of the PEOPLE Brand Marketing team, you will support the go-to-market pre-sale process and play a strategic role in developing brand strategy and driving revenue growth with advertising partners across print, digital, social, video and events. You'll help develop impactful marketing programs, working alongside Vertical Marketing, Digital Sales, Print Sales, and Strategic Account teams to ensure our offerings effectively drive revenue growth.

Hybrid 3x a week New York Office

In-office Expectations: This position is hybrid in-office in NYC, with the ability to work remotely for up to 2 days per week.

II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

50%

Brand development, including creating new brand opportunities and updating brand sales materials for franchises, tentpoles and partnerships

30%

Assisting with post-sale execution for advertiser programs tied to PEOPLE tentpoles, partnerships or franchises

20%

Researching relevant industry, media and category trends, sharing your findings with the team and using these tools to inform ideas.

All other duties as assigned.

100%

About The Positions Contributions:
• Editorial Brand Positioning, Strategy + Packaging: Assist in GTM strategy and packaging with internal teams to develop, create, and package go-to-market materials
• Develop Marketing Materials: Create presentations and sell sheets that communicate PEOPLE's unique value proposition to advertising clients across all verticals
• Proactive Ideation: Bring new opportunities to brainstorms and team meetings that are grounded in the DNA of our brand
• Added Value Offerings: Execute added value programs that drive revenue impact, such as in-book listings, eblasts, custom research questions and sampling opportunities
• Pre-Sales Team Organization: Help marketing team with ongoing maintenance and creation of go-to-market materials such as brand and category presentations, one-sheets and more
• Team Management: Help coordinate special projects and team organization tools to help keep the team organized in the day to day

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

Bachelor's Degree preferred , or equivalent work experience.

Experience:

2-4 years of relevant work experience, integrated multi-platform marketing experience preferred. Experience developing brand sales materials also preferred.

Specific Knowledge, Skills and Abilities:
• Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)
• You're an excellent communicator, who remains poised under pressure and demonstrates strong interpersonal skills
• You are a true self-starter with a can-do attitude
• You are a self-motivator who has a desire to learn and take on new challenges
• You are comfortable working in a fast paced environment

% Travel Required (Approximate): 10%

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: New York: $64,350.000 - $72,000.00

Jobcode: Reference SBJ-j65xkw-18-97-9-169-42 in your application.