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Full Time Job

Associate Director, SEO & Content Strategy

Dotdash Meredith

New York, NY 06-19-2024
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Job Title
Associate Director, SEO & Content Strategy

About the Role:

As the Associate Director of Growth and Content Strategy for Dotdash Meredith, you will be a key member of our Growth Team. Tasked with reshaping the future of publishing, you will ideate and execute cutting-edge and holistic growth programs. Reporting to the VP of Growth and Content Strategy, your work will drive audience growth on premium sites across Dotdash Meredith brands such as Health.com, Parents.com, Shape.com, and more.

About Your Contributions:
• Drive editorial strategy
• Study search demand to identify growth opportunities for our content and product
• Analyze revenue and make both editorial and data-driven decisions based on your knowledge
• Craft and execute SEO tests to grow our knowledge of effective tactics
• Lead SEO strategy empowering editorial teams to make smarter daily execution decision, including topic selection, style/formatting, content organization, and infusing data-driven user-first improvements into the content production
• Develop and maintain best practices across brands
• Communicate effectively with the editorial team, product, revenue, testing, and all stakeholders across the organization

About you:
• 5+ years of SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
• Track record of delivering (and communicating about) business results from SEO investments
• Exceptional Excel skills (are you the go-to Excel person on your team?)
• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases
• Strong Web-development fluency-must be able to write precise technical SEO requirements
• Familiarity with search analytics tools (rank tracking, Google Analytics, GSC)
• Strong communication and organizational skills
• Experience scaling copy and editorial operations in a high-growth environment

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $100,450 - $143,500

Jobcode: Reference SBJ-rz0em1-34-204-198-73-42 in your application.

Salary Details
Salary Range: $100,450 to $143,500 Per Year ($ USD)
Company Profile
Dotdash Meredith

Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith’s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living.