Associate Director, Sales Marketing

Job Description

Job Title
Associate Director, Sales Marketing

Job Summary | Major goals and objectives.

Dotdash Meredith is seeking an Associate Director, Marketing to join our Lifestyle team, contributing to the brand and category strategy for our Home/Household & Pet CPG/Auto vertical. As a key player in our Lifestyle Marketing vertical, you will collaborate closely with the Vertical Digital Sales Team, Vertical Print Sales Team, and Strategy Account Team to develop and execute category strategies, manage the pre-sale process, and drive revenue growth with top-tier advertising partners. This position reports to the Exec. Director, Marketing of Lifestyle.

This hybrid role, based in NYC, requires three days in the office each week and reports directly to the Exec. Director, Marketing.

Hybrid 3x A Week

In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to our office in New York, the expectation is to work from the office three times per week.

About The Role | The expectations
• Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the category vertical
• Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to create sellable opportunities for advertisers that are grounded in our brand's most influential franchises and tentpoles
• Brand Communication: Lead internal conversations with Dotdash Meredith brands and verticals to communicate high-value opportunities to the Sales Teams on a regular basis
• Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
• Cross-Department Communication: Partner closely with Sales, Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals and presentation effectively communicate our unique value proposition
• Sales Partnership: Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls, as needed
• Management: Mentor and manage the workflow of key team members to ensure their delivering best in class work for the category vertical. This position includes one, freelance direct report.

Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:
• Bachelor's degree

Experience:
• Will vary pending job title

Specific Knowledge, Skills, Certifications and Abilities:
• 5 - 7 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Home/Household CPG/PetCPG/Auto Category a plus
• Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)
• You're an excellent communicator, who remains poised under pressure and can tailor messages for different audiences
• You have an understanding of the advertising landscape, products, and trends; understanding of digital, print and/or programmatic marketplace is required
• You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward
• You are comfortable working in a fast paced environment

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: New York: $95,000.00 - $115,000.00

Jobcode: Reference SBJ-g355wq-18-97-14-86-42 in your application.