Full Time Job

Associate Director Of Creative Development - Video Strategy

Dotdash Meredith

New York, NY 04-02-2024
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Job Title
Associate Director of Creative Development - Video Strategy
Overview of the role

Dotdash Meredith is seeking an Associate Director of Creative Development to join its central Video Strategy team. Reporting to the Sr. Director of Creative Development, this YouTube-first creative will be highly influential, with a proven track record of ideating and creating hit celebrity and non-celebrity content. This position is based in New York City.

The Associate Director will be responsible for helping shape and execute a YouTube-first content slate across all DDM brands, including People, Entertainment Weekly, InStyle, and Allrecipes. They should be able to pitch and produce new concepts in an entrepreneurial environment, seeing these projects through from end to end. This individual must display an 'all hands on deck' and 'can-do' attitude. They are the driving force behind their shoots and a steward of the brands.

Day-to-day responsibilities

Creative Development: 40%
• Work closely with the Sr. Director on ideating, developing, and executing unique, innovative formats and concepts for video on YouTube across all DDM brands
• Develop systems and documentation to maintain series quality from pilot phase to episodic series production
• Rigorously research lanes, topics, and talent for established or potential series
• Lead creative brainstorming sessions
• Must be accountable for their own projects, overseeing the end-to-end workflow from pre-production to post-production, and working closely with other team resources.
• Contribute to a positive, success-oriented environment where innovation and creativity are critical
• Collaborate with broader video and cross-brand editorial teams to create premium YouTube content
• Must have an understanding of business and brand priorities and tracking to KPIs

YouTube Execution: 60%
• Execute YT-first formats with a wide range of on-camera talent, from A-list celebrities to established academics or other people of interest.
• Serve as logistics lead for video shoots, ranging from studio interviews and press junkets to field shoots on location
• Serve as liaison between internal teams and outside talent representatives
• Manage budgets, source props, and coordinate equipment rentals as needed per project
• Book and coordinate crews
• Act as point-person for video logistic-related communication between creative teams, editorial teams, and other internal stakeholders
• Assist in content calendar planning, logistics, expenses

• Extensive and proven experience in executing YouTube-first creative video concepts under pressure
• 5+ years of experience in producing a high frequency of videos for a major media company/brand or digital-first publisher
• Experience working with high-end celebrity talent
• Must foster a collaborative and positive environment, working to bring out the best in everyone around them
• This individual must be comfortable and experienced in tracking high-level content success, including being able to evaluate performance using tools such as YT Analytics and Tubular
• Able to manage multiple projects simultaneously
• Is an active consumer of Internet video, is aware of cultural trends and how they can influence the development of new formats
• Passionate, curious, and willing to collaborate, test, and learn
• The ideal candidate is curious about pushing the boundaries of broadly established video content and is eager to experiment in production.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing

Pay Range
Salary: $80,500 - $115,000

Jobcode: Reference SBJ-rj0nx0-3-235-20-185-42 in your application.

Salary Details
Salary Range: $80,500 to $115,000 Per Year ($ USD)
Company Profile
Dotdash Meredith

Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith’s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living.