Associate Director Modeling, Measurement Innovation

Job Description

Job Title
Associate Director Modeling, Measurement Innovation

About the Position:

Dotdash Meredith is seeking a dynamic and experienced Associate Director of Modeling to lead the modeling efforts within the Measurement Team. You will focus on building advanced models (predictive modeling, optimization, etc.) using large-scale internal 1PD, as well as 3PD when applicable, to show the impact of advertising on Dotdash Meredith's properties. You will collaborate closely with the Sr Director of Campaign Insights, and a specialized team of analysts and engineers, to align and drive results across our key lines of business. You will have the full support of the larger Research Team, and you will have lines of communication to internal teams, including Data Science, Data Operations and Data Engineering.

Hybrid 3x a week- NYC

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About the Position's Contributions:

35% Lead the creation of new modeling solutions
• Be a key driver of creative problem solving for existing client needs and of proactive solutions to emergent challenges in the marketplace
• Aid in overseeing each study's design of experiment
• Work with internal stakeholders in the implementation of tests for new pilot projects
• Work with the wider measurement team to develop new creative statistical solutions

35% Operationalize projects that have been tested and that are slated for wider adoption
• Standardize processes to source and aggregate data
• Update ML models as required for internal and external clients
• Educate stakeholders with foundational knowledge on methodology

30% Report findings
• Work with the Measurement team and the wider pool of stakeholders to help present findings with integrity, accuracy and clarity
• Speak to internal stakeholders and clients about process and methodology, and field questions regarding the technical aspects of the modeling
• Visualize data and modeling outputs effectively

The Role's Minimum Qualifications and Job Requirements:

Bachelor's Degree or equivalent work experience required.

Specific Knowledge, Skills, Certifications and Abilities:
• 8+ years' experience in advanced modeling and analytics with a strong background in building, tuning and operationalizing statistical models
• Strong statistical & analytical skills
• Strong Background in modeling (building, tuning) and all aspects of data collection and harmonization
• Design of Experiments (A/B testing) for online campaigns
• Proficiency in statistical model building (using tools like Python) and data integration tools (using Big Query, SQL and similar tools).
• • 5+ years of measurement, analytics or product roles (years of experience can be concurrent with modeling experience)
• Strong background in quantitative advertising research, with proven skills in crafting and analyzing large datasets
• Knowledge of Google Analytics and Google Ad Manager
• Experienced in Cloud services like AWS, Google Cloud
• Meticulous attention to detail
• Exceptional communication skills, with the ability to present findings, explain technical processes, and answer questions from internal stakeholders and clients.
• Superior client management and presentation skills
• Proven experience in client-facing roles, with a strong ability to build rapport, manage expectations, and deliver value-added solutions
• Ability to translate insights from multiple data sources into compelling and actionable recommendations
• Experience presenting to both technical and non-technical audiences

Preferred qualifications:
• Experience with health measurement vendors such as Crossix, Symphony Health, and IQVIA.
• Proven ability to manage teams members across multiple offices and prioritize in time-sensitive environments

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: New York: $125,000.00 - $140,000.00

Jobcode: Reference SBJ-5b7m4z-18-97-9-168-42 in your application.