Senior Account Strategist - Travel

Job Description

Job Title
Senior Account Strategist - Travel

I. Job Summary
• Respond to RFPs, develop media plans in line with strategic marketing goals.
• Execute and implement advertising campaigns to ensure delivery and performance. Includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary to implement custom elements. Position interfaces with Ad Product and Creative.
• Work with Ad Operations to ensure clients' ads are trafficked, monitored, and optimized.
• Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew/grow current business.
• Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.

II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

50
• Pre Sale - media planning, internal coordination

50
• Post Sale - execute campaigns, act as liaison between all internal and external teams, monitor pacing and performance, create wrap decks

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:
• 4 year degree required

Experience:
• Minimum of 2 years of marketing, sales and/or account management experience; including one year of digital advertising experience. Project management experience is a plus.

Specific Knowledge, Skills and Abilities:
• Digital Advertising, communication, problem solving, organizational and prioritization skills, attention to detail

About Your Role

The Account Strategist acts as an internal sales representative responsible for the conceiving, managing and executing online marketing initiatives and management of all advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues.

About Your Contributions
• Respond to RFPs, develop media plans in line with strategic marketing goals.
• Execute and implement advertising campaigns to ensure delivery and performance. Includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary to implement custom elements. Position interfaces with Ad Product and Creative.
• Embody white glove service to our clients and serve as the internal and external point of contact for execution, particularly in post-sale
• Work with Ad Operations to ensure clients' ads are trafficked, monitored, and optimized.
• Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew/grow current business.
• Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.

About You
• 4-year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year-for-year basis.
• Minimum of 2 years of marketing, sales and/or account management experience; including one year of digital advertising experience. Project management experience is a plus.
• Possess excellent organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by telephone or email.
• Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule.
• High attention to detail. Strong analytical, quantitative and strategic problem solving. Excellent grammar, spelling and proofreading skills.
• Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external).
• High degree of proficiency in MS Office products. Ability to use databases. Excellent working knowledge of Excel, Word, PowerPoint, Outlook and the Internet.
• Demonstrated ability to quickly build positive team relationships.
• Be able to think strategically and act tactically.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $66,500 - $95,000

Jobcode: Reference SBJ-rj0qw2-18-217-130-138-42 in your application.