Supervisor, Lifecycle

Job Description

BUILD SOMETHING BIGGER THAN YOURSELF

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?

The Digital LifeCycle Supervisor will be at the heart of the consumer journey operation with the Digital Lifecycle team, supporting Disney+ and Star+, as well as our other stakeholders. This role works in conjunction with operations, performance, business intelligence and marketing teams with all marketing and LOBs and across markets in order to expand the footprint of Disney Streaming Services in Latin America.

The Digital LifeCycle Supervisor will be responsible for:
• Develop the cross-territory and cross-company Lifecycle marketing calendar, managing email, push notification and in-app campaigns.
• Orchestrate end-to-end campaigns, defining messaging guidelines and supporting with quality control checks.
• Act as the day-to-day contact for Disney Streaming Services in product marketing across Marketing Ops Global, Product, Marketing, Legal. Creative and Business Unit partners.
• Collaborate and coalesce design, editorial, and creative resources across The Walt Disney Company while ensuring clear, concise messaging to subscribers.
• Message effectively with external partners on quantifiable results of customer marketing campaigns, and return on effort.
• Create detail reports to track campaign effectiveness and produce actionable insights to drive the campaign performance.
• Develop regional tests, measure learn plans (across territory, lifestages & cohorts), evaluate results, and produce reports working with Analytics teams and peers.

What we need from you be part of this story:
• At least 2 years of CRM / Lifecycle experience in marketing automation execution, developing multi-channel campaign (Preferred Industries: Streaming Services, Telecommunications, B2C).
• Deep technical and analytical experience.
• Strong experience managing end-to-end multi-channel campaigns from conception through design, development, A/B testing using both subject line and templates, analysis and performance optimization.
• Experience building and implementing advanced marketing automation for complex nurture campaigns to deliver personalized interactions with customers by using Journey Builder, Automation and Email Studio via Sales Force Marketing Cloud (ex Exacttarget) or similar platforms.
• Experience in editorial or content creation is a plus.
• Technical / specific expertise: HTML, Excel, PowerPoint, Adobe Photoshop (desired), SQL and AMPScript experience in developing dynamic/personalizing Email content and Push marketing.
• Experience with JIRA or similar is desirable.
• Advanced level of English.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

''You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.'' Walt Disney

This position is with TWDC Argentina S.A., which is part of a business we call The Walt Disney Company (LATAM).

Jobcode: Reference SBJ-rz2y42-3-137-142-253-42 in your application.