Sr. Manager, Marketing Strategy

Job Description

The Sr. Manager will be responsible for setting objectives to develop cohesive and profitable marketing strategies for our international territories. The role serves as a liaison between regional D teams and the centralized global teams, ensuring that marketing strategies scale across territories efficiently and with brand consistency.

The position involves a variety of tasks, including aggregating regional research to ensure proper marketing localization and product positioning. The Sr. Manager will work closely with all tactical and operational teams to ensure that proper processes are implemented to drive scale and increase subscriber growth.

Responsibilities:

• Aggregate country specific research to inform marketing strategy and product positioning
• Compile detailed competitor analysis and creative audits of marketing campaigns, landing pages, and offer testing. Make recommendations to centralized testing team.
• Ensure that all marketing campaigns are localized properly to ensure maximum customer conversion and retention.
• Work with operating teams to create efficient workflows for creative development, localization, and deployment
• Identify market trends
• Ensure brand consistency through all global performance campaigns
• Monitor local customer satisfaction and brand health
• Work with regional & global performance acquisition teams to ensure media planning align with Global strategy and execution.
• Work with regional and global teams to coordinate strategy and execution between awareness, earned and paid media.

Preferred Qualifications:

• 6 years of Performance marketing experience with emphasis on acquisition marketing
• 2-3 years of International marketing experience, preferably in subscription marketing or ecommerce
• Experience working with design teams - including brief drafting. Must be confident to give creative and messaging guidance.
• Must be extremely well organized and detail oriented
• Strong communication & presentation skills
• Strong quantitative skills.

Jobcode: Reference SBJ-r7q1pg-3-146-206-0-42 in your application.