Specialist, Paid Media

Job Description

Paid Media Specialist
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The Growth Marketing team is tasked with driving global subscriber growth for Disney+ and Disney's streaming bundles. The team is responsible for the planning, execution and optimization of subscriber acquisition and performance marketing campaigns. The ideal candidate has an in-depth knowledge of and passion for digital media and the constantly evolving mar-tech landscape.

Responsibilities:
• Develop and implement paid social strategies to drive subscriber acquisition, conversion & efficiency
• Successfully apply paid social strategy and manage within social channels (i.e. Facebook, Instagram, TikTok, Snapchat, YouTube, etc.)
• Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
• Execute and optimize YouTube campaigns, including campaign set-up, audience segmentation, creative testing, and advanced bidding strategies to maximize efficiency and impact
• Optimize budget across platforms and tactics (including YouTube TrueView, Shorts, and in-stream ads) to deliver positive return on marketing spend
• Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, custom intent, etc.)
• Recommend new paid social and YouTube strategies, including potential influencer and creator collaborations
• Develop and implement QA process across all platforms
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
• Comfortable working in a fast-paced and dynamic environment, supporting new products/businesses backed by a proven large-scale media property
Qualifications
• At least 2 years of paid social advertising experience, including YouTube
• Global experience preferred
• Deep knowledge of & mastery of social platforms, including YouTube Ads Manager/Google Ads, TikTok, Meta & Snap
• Experience with 3rd party campaign management platforms (i.e. Smartly)
• Must have experience with direct response campaigns and performance-driven buying
• Ability to partner with an analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns
• Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast-paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Global and international media planning/buying experience
• Sense of humor and desire to have fun!
The hiring range for this position in NYC, NY is $74,300 - $99,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About The Walt Disney Studios:
For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.
Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-eowyk5-216-73-216-5-42 in your application.