Full Time Job

Senior Specialist, Brand & Franchise Marketing


Seoul, Republic of Korea 06-03-2024
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

The Senior Specialist, Brand & Franchise Marketing will support Marketing Manager in developing and implementing marketing campaigns to build the brand and franchises, increase awareness, familiarity and affinity of various brands and franchises under the TWDC portfolio, and ultimately help accelerate business growth in the region.

Key Responsibilities:
• Be a strategic visionary to drive long-term growth of the Walt Disney Company Brand through the individual content franchises within TWDC's large and diverse IP portfolio (including Disney, Pixar, Marvel, Star Wars, National Geography, AVATAR as well as Disney+).
• Develop and implement the integrated marketing plans to build awareness, familiarity and affinity of responsible brands and franchises, as well as measure effectiveness of the marketing programs.
• Support cross-functional teams to drive synergy, marketing and consumer messaging for responsible brands and franchises, including contents marketing team, digital marketing team, corporate communications, consumer research, and DPEP business teams, etc.

Ideal Experience:
• Experience working with or for multiple divisions of a major entertainment company or global company.
• 6+ years of related experience or deep knowledge in marketing/brand in one or more of the following industries: consumer products, consumer entertainment or gaming
• A mature, self-motivated person who is also able to successfully implement multiple initiatives, driving results for the company.
• A strong ''partnership'' mentality in working with others. Experience in driving results through consensus building, teamwork, and identifying common goals. Demonstrated success in building relationships across all levels of an organization (Executive through Managerial).
• Excellent verbal and written communication skills in English. Experience in writing and executing multiple-year strategic plans.

Ideal Education:

Bachelor's degree in business administration, Marketing, Management or related field

Additional Information:

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).

Jobcode: Reference SBJ-gx0nzj-3-230-173-188-42 in your application.

Company Profile

The Walt Disney Company Media Networks segment includes cable and broadcast television networks, television production and distribution operations, publishing, domestic television stations, digital businesses and radio networks and stations.