Senior Marketing Specialist

Job Description

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.
Sr. Marketing Specialist, Disney+ Content, will engage in close collaboration with key stakeholders, including Media Planning, Event Marketing, Influencer Marketing, Creative Strategy Marketing, Brand & Franchise, and Performance marketing teams, external online agencies, and other marketing partners. On a daily basis, the role involves working closely with Marketing and Publicity leads for Disney+ content. The responsibilities encompass formulating marketing strategies, social media activities, overseeing digital media campaigns, scheduling activities, and leading stunt projects.
Moreover, the position requires close coordination with external agencies to manage campaigns and develop exceptional and impactful content. The role requires a comprehensive understanding of social media platforms and content trends, and the candidate is expected to serve as a thought leader well-versed in industry trends and the latest innovations. Strong passion and outstanding communication skills are essential for effective stakeholder management.
Join us in shaping the narrative for Disney+ content and making a positive impact in the world of entertainment!

Key Responsibilities
• Formulate and execute marketing strategies to enhance awareness of preference for the content
• Execute, manage, and optimize marketing campaigns to meet or suppress strict direct response goals
• Demonstrate excellent strategic planning skills, identifying, prioritizing, and -impact digital and social media campaigns and initiatives
• Identify new opportunities and creative stunt ideas for Disney+ content, and oversee the execution of projects
• Coordinate with media planning, event marketing and influencer marketing team on marketing strategies and executions
Qualifications
• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum 5 years of hands-on experience in marketing campaign planning and operations, with preference for managing digital and social media initiatives.
• In-depth knowledge of social media and creative processes.
• Demonstrated ability to strategically assess opportunities and make data-driven decisions for tangible performance improvements
• Proficiency in social media content agency management
• Adaptability and capability to thrive in a fast-paced and dynamic environment.
• Strong communicator with a can-do, positive attitude and robust commitment to achieving goals with excellent presentation skills.
• Outstanding collaborative, teamwork, and interpersonal skills.
• Strategic thinking capabilities to navigate complex challenges.
• Proficient in shooting and managing social media content
• Fluency in both written and spoken English and Korean.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).

Jobcode: Reference SBJ-366ex4-216-73-216-0-42 in your application.