Senior Marketing Manager &I

Job Description

About the Role & Team

This is a 12 month parental cover position and requires you to work from the office 4 days a week and 1 day from home.

The Senior Marketing Manager will be responsible for developing best-in-class UK campaign strategies for Disney+, at both an overarching brand level and IP specific executions.

The focus, and measurement of success, is to build brand awareness, understanding and consideration of Disney+, and awareness and excitement of high priority content drops, to help drive, in partnership with the performance & retention teams, sign-ups, subscribers and loyalty.

You will manage the UK&I Marketing team day to day, and report to the Director UK&I Marketing. You will also manage the day to day relationships with media & creative agencies as well as more broadly being the point of contact for all lines of business within Disney.

What You Will Do
• Develop industry leading, data led, innovative & effective marketing campaign strategies for Disney+ at a brand and specific IP level, ensuring they are aligned to and are effectively driving broader business goals.
• Oversee the development, execution & delivery of all UK&I brand and content marketing campaigns, on time and on budget.
• Build relationships with key media partners to access new opportunities, beta projects, improved reporting and audience data opportunities.
• Work closely with the UK&I Marketing Strategy, PR & Social, Performance, Partnerships, Product and Retention leads to ensure UK strategy and plans are aligned and integrated.
• Planning and management of UK&I annual plan, including annual brand and content marketing budget.
• Management of UK&I marketing campaign team (managers, supervisors, coordinators, interns), including three direct reports (brand marketing managers).
• Management of the UK media agency.
• Understand the competitive environment from both a platform and content perspective (TV, SVOD & Theatrical), applying insights to gain competitive advantage.
• Lead and mentor members of the marketing team to ensure team is motivated, enthused and excited.

Required Qualifications & Skills
• Significant Marketing experience at a Senior level
• Experience working within the Media / Entertainment industry (TV, SVOD or Theatrical)
• Experience managing a team
• Experience working in a regional team and with US and local market counterparts would be helpful
• Ability to oversee and manage high profile, end to end marketing campaigns
• Previous agency management experience
• Previous budget management experience
• Excellent stakeholder management skills
• Strong strategic marketing capabilities and implementation skills
• Meticulous organisational skills
• Ability to manage, motivate and inspire teams
• Ability to understand and assimilate large amounts of data – and turn it into actionable insight. Strong presentation and communication skills

The Perks
• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-gxmo8z-35-171-45-182-42 in your application.