Senior Manager, YouTube

Job Description

Be you, be here, be part of the story!
At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.
This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Friday).
Job Summary
The Senior Manager, YouTube UK & EMEA has direct responsibility for the management, implementation, strategic development and oversight of The Walt Disney Company's (TWDC) UK & EMEA YouTube channels. This role will play a critical part in developing and leading Disney's approach to YouTube across EMEA.
Reporting to the Director of Social Media, UK & EMEA and lead of the EMEA Centre of Excellence (COE), the Senior Manager will have oversight of all YouTube channels in the region and is accountable for ensuring teams and channels are fully optimised and set up for success. This will involve working with multiple stakeholders, Regional YouTube teams, the Global COE and external advisors to set-out and communicate best practice and lead a team of YouTube experts to deliver operational excellence.
The Senior Manager will be responsible for setting, developing and evolving the YouTube strategy for the UK & EMEA to meet the objectives set out by the Director of Social Media. This requires a solid understanding of the specific needs and requirements of each UK Line of Business (LOB) and EMEA market to ensure the team is equipped to deliver content and schedules that are tailored to each audience, account and market and the ability to influence stakeholders at all levels.
As part of the Cross-Company Social Media team, this role will work closely with multiple stakeholders across the UK & EMEA to provide guidance and support to help them achieve their objectives on YouTube. This includes the Disney Consumer Products (DCP), Media Networks (MN) and Brand Franchise Management (BFM) teams to ensure that their key priorities achieve maximum reach amongst relevant audiences on YouTube. Additionally, the role will support the management of content flow in adherence with local market restrictions in order to set content strategies bespoke to each region.
The Senior Manager has direct responsibility for the @DisneyUK and @DisneyClubUK YouTube channels and will be responsible for: driving growth and engagement against clearly defined KPI's, identifying varied content opportunities, spearheading innovative creative executions, optimising the accounts within the CMS, trialing new formats and working with the Paid Social Media team to identify opportunities to amplify content and drive conversion.
A proactive and creative thinker, the Senior Manager will identify new opportunities, overcome challenges and be able to communicate and implement solutions quickly and effectively ensuring that stakeholders are kept informed and updated. The ability to identify efficiencies by maximising opportunities for cross-pollination of content across social media platforms is also a key aspect of this role.
The Senior Manager, YouTube UK & EMEA will be responsible for managing a team of four as well as leading teams across EMEA markets and UK LOBs. Driving a collaborative test and learn approach that educates teams on best practice to deliver best in class content, world class YouTube channels leading to growth and engagement across the Disney YouTube ecosystem.
This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Friday). .

The Opportunity & Responsibilities:
YouTube Account Management & Oversight – UK & EMEA
• Direct responsibility for operation and performance for all UK YouTube channels (DisneyUK & DisneyClubUK)
• Oversight and guidance of all EMEA YouTube accounts – supporting with evergreen content, best practice, governance and content sharing (operational support for Italy)
• Responsibility for the optimisation and growth of UK & EMEA YouTube accounts and the successful delivery of campaigns. Working with the Senior Analyst to set benchmarks and KPIs to evolve and increase performance for maximum exposure and impact
• Work with global and EMEA teams to ensure that EMEA needs, requirements, timings and local nuances are taken into account - sharing information in both directions
• Set the strategy for EMEA Disney Junior YouTube content – managing full episode roll-out to support, DCP and franchise priorities in linear and Disney+ markets – taking into account the specific restrictions in each market.
• Evolve the content strategy for each audience-lead YouTube account that is tailored to engage a UK audience. Curate content to ensure key business messaging is shared with relevant audiences i.e. Studios, DTG, DCP, TDS, DDI etc.
• Project management and delivery (inc. post campaign analysis) across key initiatives e.g. Disney Princess positioning; Mickey In Real Life, Toy Story 30th Anniversary; audience-relevant support for theatrical and Disney+ releases etc.
• Provide support and guidance for YouTube channel managers, advise on creative and oversee content delivery
• Work with YouTube to ensure we are maximising our opportunity to effectively reach and engage our target audiences on the platform
• Keep teams updated on the latest platform developments, formats, testing opportunities, trends and innovations with the aim of improving content performance.
• Ensure that YouTube teams are using analytic tools, dashboards and processes to enable the reporting and assessment of campaign and account success.
• Monitor the health of EMEA YouTube channels and deliver insightful post campaign analysis reports (PCAs)
• Communicate and implement YouTube & Creator governance guidelines and best practice as outlined by the Social Media Director.
• Encourage collaboration by inspiring teams with shared examples of success and best-in-class content from across the business.
• Oversee the delivery of PCAs for campaigns and franchise initiatives outlining learnings and setting benchmarks to determine success.
• Use insights to inform and recommend new opportunities and ways of working that will improve and grow the TWDC social offering.
• Provide support and deputise for the Social Media Director when required.
• Act as an internal ambassador for the Cross Company social media team, communicating areas in which we can offer support and assistance when appropriate.
Cross-Company Support
• Work with markets and lines of business to gather insights and share knowledge to ensure that teams are learning from each other and any performance issues are identified and addressed with teams.
• Point-person for YouTube across UK LOBs & EMEA markets offering guidance, best practice advice, support and advocating for their needs across all accounts
• Support TWDC lines of business to provide consultation and support for pan-regional YouTube activity, ensuring content is relevant and localisable across EMEA handles, whilst meeting wider business objectives/goals
• Encourage innovation by inspiring teams with shared examples of success and best-in-class content from across the business.
Team Management
• Manage and nurture the dedicated YouTube team: 2 x Supervisors; 1 x senior analyst; 1

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Jobcode: Reference SBJ-9z6yvm-216-73-216-111-42 in your application.