Full Time Job

Programmatic Media Manager


New York, NY 08-15-2023
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
The Growth Marketing team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

• Partner with team associates to develop, improve, and optimize both programmatic and digital media growth strategies driving global subscriber acquisition, conversion & efficiency
• Successfully ideate media strategy and lead team to manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.), while exploring growth of new channels
• Lead optimization strategy and campaign strategy and structure for programmatic and/or digital media campaigns to meet or exceed strict direct response goals
• Lead recommendation of budget optimization budget across programmatic and digital media placements to deliver positive return on marketing spend
• Research, evaluate, and test new programmatic and/or digital media opportunities that will move the business forward from a direct response perspective
• Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
• Lead strategy in development and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.), ensuring documented results
• Collaborate cross-channel, with larger marketing teams, to align on performance trends to ensure holistic team success
• Comfortably manage and delegate tasks to a team, ensuring and enforcing work is being distributed accordingly to meet team deadlines
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:
• 4+ years paid media & acquisition experience required, with at least 2 years programmatic experience
• Direct response experience a must
• Hands-on keyboard executional experience in Google's Display & Video 360 and/or Yahoo DSP required
• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
• Strong understanding of 3rd party tracking, serving, and attribution technologies, primarily Google's Campaign Manager, Adobe Analytics, and Kochava
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!

Preferred Qualifications:
• Media agency experience
• Global/international media buying experience, specifically with the LATAM region
• Fluency in Spanish

Basic Education:
• Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

The hiring range for this position in New York is $104,280 – $130,350 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Studios Content:

The Studios Content group encompasses a collection of world-class entertainment studios that produce high-quality cinematic storytelling for both theatrical and streaming release. It is also home to Disney Theatrical Productions, producer of popular stage shows on Broadway and around the world.

This position is with Disney Streaming Services LLC, which is part of a business we call Studios Content.

Jobcode: Reference SBJ-gxb06z-44-200-101-84-42 in your application.

Salary Details
Salary Range: $104,280 to $130,350 Per Year ($ USD)