Full Time Job

Product Marketing Ops Associate


New York, NY 07-15-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
As part of the Product Marketing Operations & Tech team, the Product Marketing Operations Associate for Platforms drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Product Marketing Operations Associate maximizes message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach.

• Define a roadmap for new messaging features and work with engineers to prioritize new feature requests.
• Run day-to-day platform management and work with cross functional teams including product, dev, creative, and legal to release new features
• Work with creative teams to build library of push notification and in-app messaging templates
• Maintain expert knowledge of push notification and in-app messaging trends and best practices
• Execute messaging optimization and best practice adoption
• Coordinates with market strategist in the creation and management of the marketing campaign process for the purpose of driving video content engagement from our subscribers
• Create, drive and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed
• Monitor messaging programs and campaign and mitigate or flag issues to partners
• Traffic messages utilizing targeting capabilities while balancing against business goals
• Implement and audit all analytic encoding to enable messaging effectiveness
• Drive and provide messaging reporting and run adhoc analysis when requested
• Ensure all messages conform to GDPR, and other legal or compliance requirements

Basic Qualifications
• 3+ years in marketing executing lifecycle channel optimization and insights with email, push, SMS, and in-app
• 1+ years of experience managing experience of CTV/OTT, native mobile and web apps
• Own the UAT process and serve as the gatekeeper before any new messaging feature
• An understanding and administration of message testing best practices
• Attention to detail, with an ability to identify issues and implement remedies
• Proficiency of building HTML emails from assets files, make message template adjustments and has the ability to articulate more complex needs to developers
• Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms
• Passion for velocity, enabling the team to scale through superior project management
• Analytic orientation and curiosity, using insights to drive your next course of action
• Superior communication and copywriting skills
• Experience supporting a globally distributed stakeholder team
• Be a highly organized, highly methodical and strong team player
• Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
• Self-motivated, with a drive to exceed user expectations and enable marketers
• You have a high-bar for quality, continuous improvement, and ability to adapt as we scale.

Preferred Qualifications
• SQL or other query language
• Scripting (e.g. AMPscript, Liquid)
• Statistical analysis
• Proficient in Salesforce Marketing Cloud, Braze, Kochava and /or other lifecycle marketing platforms, ideally certified in one main platform
• Experience in releasing apps to the Apple Store, Google Play Store, Amazon, Roku and others.
• Working knowledge of compliance requirements
• Proficient in agile methodologies and working knowledge of Jira/Confluence
• Language fluency in Spanish

Required Education
• Bachelor's degree in Marketing, IT, Computer Science or related field; or equivalent practical experience

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category: 'Marketing-and-Digital-Media',

location: 'New York, New York, United States',

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About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-roj9yp-3-229-124-74-42 in your application.

Company Profile

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.