Data Scientist, Primary Research

Job Description

Comprised of Disney's international media businesses and the Company's various streaming services, the Direct-to-Consumer and International (DTCI) segment aligns technology, content and distribution platforms to expand the Company's global footprint and deliver world-class, personalized entertainment experiences to consumers around the world.

The Walt Disney Company's Direct-to-Consumer and International segment (DTCI) is a global, multiplatform media, technology and distribution organization for high-quality content created by Disney's Studio Entertainment and Media Networks groups.

DTCI includes Disney's international media operations and the Company's direct-to-consumer businesses globally, including the upcoming Disney-branded direct-to-consumer streaming service, the Company's ownership stake in Hulu, and the ESPN+ sports streaming service, programmed in partnership with ESPN. BAMTECH Media, developer of the ESPN+ and Disney-branded streaming platforms, oversees all consumer-facing digital technology and products across the Company as part of the Direct-to-Consumer and International segment.

The Disney Streaming Services Customer Modeling team is looking for a data driven, curious and motivated research scientist to work on customer-focused primary research projects. This person should have experience writing surveys to a digital audience, analyzing results, and connecting results to first and third party data sources. The candidate will combine skills in survey design, experimental design and statistical analysis to create a deeper view of our audience with the goals of helping to grow retention and engagement.

Responsibilities:
• Create quantitative research and design surveys, considering behavioral data that is already available, to help us better understand audiences and based on stakeholder needs.
• Incorporate complex technical and business requirements into research when applicable.
• Review and approve survey programming to ensure critical data elements are in place for effective analysis.
• Ensure quality fielding, clean and format data, prepare summary statistics and cross tabulation analysis.
• Work with members of our Customer Modeling team to perform statistical analysis including audience segmentation, experimental design, significance testing, and regression modeling.
• Conduct market and competitive analysis to observe trends and highlight changes.

Preferred Qualifications:
• 3+ years of professional experience in qualitative and/or quantitative survey research.
• Demonstrated ability to translate complex data sets into clear and actionable narratives, and ability to communicate opportunities and challenges to multiple stakeholders.
• Understanding of statistics, testing methodologies, market segmentation theories and the analytics behind them and market research concepts and techniques.
• Experience in deploying, programming and/or writing surveys.
• Experience integrating user research into product, design and marketing practices.
• Strong presentation skills specifically speaking about research methodologies and findings.
• At least 2-3 years of experience in using SQL and statistical software packages such as R, Python, SAS, Stata, etc.

Preferred Education
• Graduate degree in Marketing, Economics, or the Social Sciences

Jobcode: Reference SBJ-r1mwxr-216-73-216-108-42 in your application.