Paid Social Media Manager

Job Description

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Location: NYC

Responsibilities:
• Brainstorm and research targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
• Manage and train associates and coordinators on the team and oversee their career development
• Develop, document, and implement Paid Social media best practices within accounts
• Constantly learns about social trends, able to identify untapped opportunities for brands within social and digital platforms, and eager to educate agency and client teammates about them.
• Able to connect social smarts to other aspects of digital strategy, e.g. website development, e-Commerce, mobile, etc.
• Able to own, develop, and present strategic social plans and frameworks with minimal oversight.
• Confident presenter and storyteller who can effectively convey POVs and strategies to internal teams and external stakeholders.
• Develops and fosters strong working relationships with internal and external stakeholders.
• Conducts social competitive audits with support from Jr. Strategist.
• Strong organizational skills - effectively manages multiple projects simultaneously.

Basic Qualifications:
• 3+ years paid social advertising experience.
• Social Media Connoisseur! Curious and passionate about finding new solutions to new and emerging communication and marketing solutions in digital (i.e. the emergence of performance marketing, user experience design in digital, et cetera)
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail.
• Global experience preferred
• Must have experience with direct response campaigns
• Strong strategic and analytical skills, with the ability to leverage insights to draw sound conclusions and recommendations.
• Mastery of social platforms (Facebook Blueprint, Twitter Flight School, etc.)
• Experience with 3rd party campaign management platforms (i.e. Sprinklr, Nanigan's, etc.)
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• Sense of humor and desire to have fun!
• Prior experience using excel for data management and/or budgeting a plus.
• Enjoy working in a fast-paced and collaborative environment.
• Most importantly, eager to learn, adaptable, and have a strong interest in the entertainment industry.

This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-rvy9pw-216-73-216-202-42 in your application.