Paid Media Testing Associate

Job Description

Location: NYC (but remote until TBD)

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The paid media testing pod sits at the intersection of marketing planning, creative strategy, media buying, and media measurement and is responsible for developing testing plans that deliver on growth goals. The ideal candidate has experience running paid media experiments (A/B tests, conversion lift tests, geo experiments, etc) and demonstrates familiarity with digital media buying, an analytical mindset, a proven record of cross-team collaboration, and a passion for experimentation.

Responsibilities:
• Partner with multiple stakeholders across the marketing organization to develop testing roadmaps that maximize business impact
• Collaborate with the marketing analytics and paid media teams to develop, execute, and measure experiments across a variety of digital media channels
• Distill test results into actionable recommendations, and monitor the scaling of successful test strategies
• Socialize learnings across the organization in a clear and concise manner
• Analyze current media performance to identify new areas of opportunity for testing
• Assist with developing media testing playbooks / reference materials and educating teams on experimentation best practices
• Work with media vendors to understand the shifting media targeting and measurement landscape

Basic Qualifications:
• 2+ years experience in a media planning/buying, media analytics, or a related role
• Experience with performance marketing campaigns. Entertainment or direct to consumer (DTC) experience is preferred
• Global marketing experience is preferred
• Understanding of paid media optimization levers, including creative, audience, bidding strategies, account structure, etc.
• Experience with A/B tests, conversion lift tests, geo experiments
• Basic understanding of hypothesis testing and related statistical concepts
• Familiarity with various media measurement methodologies (multi-touch attribution, media mix modeling, last touch, etc).
• Excellent written and spoken communication skills
• Exceptional Excel skills
• Spanish language fluency a plus
• Sense of humor and desire to have fun!

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d89b4m-3-141-201-14-42 in your application.