Paid Media Associate, Ctv

Job Description

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming's profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

The CTV Paid Media Associate will play a critical role in assisting and supporting the planning and execution of our over-the-top/connected TV (OTT/CTV) display & video paid media campaigns across our device partner platforms (Roku, Fire TV, Samsung, LG, Vizio, etc.). The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to be at the forefront of a developing media channel and someone who can help spur innovation and better measurability with our device partners. This is a highly collaborative role which will work closely with folks across the Disney & Hulu businesses, with our device partner marketing team, with regional teams abroad, and with high profile external partners.

Responsibilities:
• Support the global CTV Paid Media team in our paid media strategy with several major device partner platforms with a focus on the Domestic market (US, CA)
• Help execute campaigns for Disney streaming products
• Draft creative briefs, and track creative process from proposal through approval and campaign launch
• Ensure all campaigns are set up with proper attribution tracking to enable full campaign attribution and launch with flawless execution
• Maintain key planning and benchmark documents, assist with campaign billing, and gather launch confirmation details
• Ongoing campaign performance analysis, working with internal teams to report back on results driven from our investments and provide campaign summaries/learnings
• Optimization of campaigns to increase incremental number of new subscribers and increase share of contribution from these device partners to the overall business
• Report weekly on trends and granular insights by partner to internal stakeholders
• Collaborate with cross-functional teams to ensure paid acquisition efforts align and are lockstep with the larger promotional strategy and earned editorial placements

Basic Qualifications:
• 2+ years of media planning and paid digital media experience
• Solid foundational understanding of media concepts and terminology
• Strong experience creating PowerPoint recap presentations for executives
• Familiar with implementing paid media tests (A/B's with holdouts, ghost ads, measuring lift, etc.)
• Performance marketing experience (i.e. optimizing towards lower-funnel objectives, like conversion, with KPI's like cost-per-acquisition or return on ad spend) is a must
• Experience and understanding of paid social, programmatic display/video/audio, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is strongly preferred but not required
• Strong analytical skills are a must! Should be comfortable with excel wizardry and data manipulation
• Understanding of paid digital streaming and subscription ecosystem is a plus
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment
• Strong professional with excellent interpersonal communication skills
• College degree or equivalent applicable experience

Preferred Qualifications:
• OTT/CTV media buying experience strongly preferred but not required
• Experience with conversion tracking and app attribution partners (such as Kochava) preferred

The hiring range for this position in New York City, NY is $73,226 to $98,230 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-g6y99q-3-17-203-68-42 in your application.