Marketing Planning & Analytics Associate

Job Description

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more! In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney's long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios! Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the US that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region.

For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

The Disney Streaming Services (DSS) Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming's profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

Responsibilities:
• Assist with the development of reporting and analysis, specifically integrating marketing data with content metrics.
• Develop and maintain reporting dashboards to track key marketing critical metrics.
• Conduct ad-hoc analyses requested by partners across marketing, finance, and data teams.
• Collaborate with cross-functional teams to find opportunities for optimization and improvement.
• Assist in the development and execution of marketing and content strategies.
• Assist with analyzing customer centricity (identifying customer characteristics and marketing platforms that result in higher retention and up-sell opportunities).
• Stay current with industry trends and competitor's standard methodologies in marketing analytics and content planning.

Basic Requirements:
• Bachelor's degree in Marketing, Business, Statistics, or Data Analytics or equivalent work experience
• 2+ years of reporting experience in marketing or a related field.
• Strong analytical skills with the ability to interpret complex data sets.
• High level of proficiency with Excel (SUMIF, INDEX MATCH, VLOOKUP)
• Proficiency in data analysis and reporting tools such as SQL, Tableau, Looker.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Diligent with a high level of accuracy.

Preferred Requirements:
• MBA or Master's degree in related field
• Prior experience in marketing analytics or working with a streaming service
• Experience working with digital marketing organizations
• Experiencing working with Marketing Mix Models
• Programming knowledge in Python, or R

The hiring range for this position in New York, NY is $78,800 - $108,300 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d51730-3-135-217-212-42 in your application.