Growth Marketing Strategy Manager

Job Description

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney's long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the US that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

The Growth Marketing Strategy Manager serves as a liaison between regional teams and the centralized global teams to co-create cohesive and profitable marketing strategies, develop processes that streamline operations and promote marketing at scale, and to continuously monitor and optimize performance to maximize subscriber growth.

The position involves a variety of tasks, including contributing to the marketing strategy and media plans, monitoring competitive trends, analyzing KPIs, and collaborating cross-functionally with all tactical and operational teams (e.g. channel teams, finance, legal, product, etc) to ensure that marketing plans and international strategic initiatives are executed effectively and consistently across the regions.

Responsibilities
• Manage the relationship with the regional marketing team and work closely on developing the marketing strategy, resolving any issues, and coordinating execution between global and regional performance marketing, brand marketing and engagement marketing.
• Manage cross departmental GTM timelines and workstreams to ensure launch success of global initiatives.
• Analyze marketing and subscriber performance to uncover insights, identify new opportunities and generate innovative ideas for value creation.
• Ensure optimal contribution from every team towards the region's business objectives, and that marketing campaigns leverage best in class tactics and the full capabilities of our tech stack.
• Evaluate market trends and compile detailed competitor analysis (marketing tactics, offers, positioning, pricing, etc) and creative audits (marketing campaigns, landing pages, etc) to inform strategy and testing
• Identify any inefficiencies or bottlenecks in workflows and collaborate with operating teams on further streamlining campaign development, localization and deployment
• Partner with the central and regional teams to coordinate regional review sessions and cross functional updates to ensure codification of insights and continued distribution of information, global learnings, and regional feedback.

Basic Qualifications
• 5+ years of hands-on performance marketing experience in a fast-paced environment
• Strong understanding of the different areas of marketing (e.g. market research, digital media planning, testing, performance analysis, etc)
• Experience working with marketing teams (ad ops, tech, creative, activation, etc)
• Strategic mindset and proven ability to identify opportunities that drive high return
• Strong quantitative skills and proficiency with data analysis tools
• Must be extremely well organized, proactive and detail oriented
• Demonstrated ability to multitask, prioritize and manage complex projects under pressure
• Excellent communication & presentation skills
• Experience in DTC, subscription marketing or ecommerce is a plus

The hiring range for this position in New York is $97,170 to $130,350 per year and in Los Angeles is $92,742 to $124,410 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Studios Content:

The Studios Content group encompasses a collection of world-class entertainment studios that produce high-quality cinematic storytelling for both theatrical and streaming release. It is also home to Disney Theatrical Productions, producer of popular stage shows on Broadway and around the world.

This position is with Disney Streaming Services LLC, which is part of a business we call Studios Content.

Jobcode: Reference SBJ-rz40q3-216-73-216-180-42 in your application.