Director, Communications

Job Description

About Disney AdSales:

Disney AdSales (DAS) is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

Disney AdSales has made significant investments in innovation – unveiling strategies and solutions around data-driven precision, premium ad experiences and frictionless transactions for marketers.

About Disney AdSales Corporate Communications Team:

The Corporate Communications & Strategy team oversees communications strategy, operations and business development for the AdSales division. It is responsible for charting holistic, multi-platform communications tactics supported by operational research and insights and marketplace strategy capabilities. The group works hand-in-hand with sales, content and digital leaders – along with the respective communications and business teams across the entire Disney portfolio – to drive growth and lead generation across all screens.

Job Summary:

We are seeking a Director, Corporate Communications with deep knowledge and expertise in AdTech and Streaming TV, including experience in addressable advertising and marketing solutions. Ideal candidates will demonstrate a strong understanding of corporate communications and experience and acumen working with senior executives and cross-functional teams.

This role will be responsible for positioning Disney AdSales as a leader in the marketplace and elevating its innovative capabilities and solutions through media relations, thought leadership initiatives, award submissions, internal communications and more. Through strategic and effective storytelling and partnerships with key clients and internal stakeholders, this candidate will help drive business results – developing and leading a holistic communications strategy for Disney Ad Sales' growing streaming ad platform as well as their first party data, measurement, programmatic, performance marketing and self-service capabilities.

Responsibilities:
• Able to simplify, synthetize and communicate complex strategies, insights, initiatives and programs to the marketplace
• Able to follow marketplace trends in the adtech space to develop proactive story ideas as it relates to DAS
• Able to lead brainstorming sessions as the need and situations demand
• Able to manage multiple projects with tight deadlines
• Able to communicate effectively with a range of executives and cross-divisional department teams
• Able to perform at a high level, even when faced with unexpected change; creative problem solver in dealing with ambiguity or difficult challenges
• Willing to take risks to ensure creative thinking and the best possible outcomes
• Able to work with data and create solutions
• Able to travel based on business needs

Basic Qualifications:
• 11+ years' experience in the Streaming TV and digital media space with a deep understanding of automated and addressable-led marketing solutions
• Corporate communications, PR, journalism or equivalent experience, including experience leading teams
• Creativity, diplomacy, and ability to juggle heavy volume of diverse projects, including both strategic and tactical assignments
• Strong verbal and writing skills, with demonstrated ability to effectively and rapidly deliver information in a complex, multi-business global company
• Oversee development and distribution of press materials, key messages, Q&A documents
• Build and maintain relationships with journalists, online influencers and key internal stakeholders
• Respond to media inquiries and act as company spokesperson as required
• Communicate regular media and issues updates to senior management
• High School Diploma, its equivalent or comparable professional experience
• Bachelor's degree in Marketing, Advertising, Communications, or related field

Location: New York, New York

Job Posting Company: The Walt Disney Company

The hiring range for this position in New York City is $152,000.00-$209,200.00. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.

Jobcode: Reference SBJ-r7y89k-18-188-20-56-42 in your application.