Director, Brand Strategy

Job Description

The Walt Disney Company's Media & Entertainment Distribution (DMED) is a global business segment for The Walt Disney Company with the mission of providing highly-personalized entertainment experiences to diverse consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly-evolving consumer habits deliver.

Disney Streaming encompasses the teams leading the Disney+, Hulu, ESPN+, and Star+ streaming services within Disney's Media & Entertainment Distribution group. We sit at the intersection between entertainment, sports, and technology and seek to connect viewers with the stories they love, while driving the streaming industry forward with consumer-first innovation.

Job Summary:

Disney Streaming is looking for a Director of Brand Strategy to provide thought leadership, insights and strategy on brand development and consumer sentiment, needs and behaviors in the entertainment and streaming space. As a critical part of the Disney+ Marketing Strategy team, Brand Strategy leads efforts to develop new opportunities of growth and engagement for the Disney+ brand and its audiences.

Reporting to the VP, Marketing Strategy, the role will identify and initiate early development of growth opportunities and challenges, and in partnership with Campaign Strategy and Strategic Planning teams within Marketing Strategy, as well as cross-channel marketing leads, develop immediate campaign strategies to guide actionable marketing efforts. They will partner with Consumer Insights, Data and Business Operations and CP&A to articulate and measure impact of marketing and engagement activities. Additionally, they will lead the development of the global Disney+ brand, and, in partnership with Creative Marketing, create guides to empower brand stewards across the organization.

Responsibilities and Duties of the Role:
- Focus on major areas of work, typically 20% or more of role

% of Time

Lead projects including brand insights studies and audience strategy development

25

Lead development of brand and engagement analysis work (such as brand strength trajectory with a given audience or cohort): collaborating on cross-discipline analysis teams, to shape marketing analytics framework for awareness and engagement efforts.

25

Conduct analysis (leveraging available data and analytics) that identify growth and engagement opportunities/issues to make actionable recommendations

25

Develop thought leadership on brand and audience segments, with specific focus on areas of Diversity, Equity and Inclusion

25

Required Education, Experience/Skills/Training:

Basic Qualifications
• Minimum of 7 to 10 years of experience in a marketing role and/or similar function leading high-priority Brand projects with multiple key stakeholders and direct report(s).
• Strong leadership skills, experience leading teams and inspiring others
• Exceptional analytical skills
• Ability to draw business insights from data and interpret real world application
• Exceptional project management skills and ability to execute quality work with tight deadlines
• Exceptional verbal and written communication and presentation skills
• Executive presence, maturity and enthusiasm
• Expertise in slide creation (PowerPoint/Keynote) and in database analysis (SPSS, Excel)
• Industry-relevant experience, as defined by one or more of the following:
• Strategic or Management Consulting at a top-tier management consulting firm
• Strategy and Business Development in media, technology or consumer packaged goods
• Brand management or marketing in consumer-focused company (not B2B)
• Professional experience in field of Diversity, Equity and Inclusion

Preferred Qualifications
• Ideally minimum of 6 years post MBA
• Experience with both qualitative and quantitative research, financials, or brand management
• Understanding of marketing landscape, particularly in the streaming space
• Experience working with highly matrixed marketing organizations
• High degree of competency around marketing strategy, campaign planning and management
• Management of small teams in the marketing space

Required Education
• Minimum BA or BS degree

Preferred Education
• MBA or equivalent

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business we call Disney Streaming.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-gkpxvp-3-133-147-87-42 in your application.