Full Time Job

Device Partner Paid Media Associate

Disney

New York, NY 07-26-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Disney Streaming is a business unit within the Disney Media & Entertainment Distribution (DMED) segment at The Walt Disney Company, which oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company's international operations and direct-to-consumer businesses globally, including Disney+, ESPN+, and the upcoming general entertainment international offering Star. Our core mission is to deliver the unparalleled storytelling created by our renowned content partners across The Walt Disney Company to global audiences by giving them the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth for Disney Streaming. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

The Device Partner Paid Media Associate will play a critical role in assisting and supporting the planning and execution of our over-the-top/connected TV (OTT/CTV) display paid media campaigns across our device partner platforms (Roku, Fire TV, Samsung, PlayStation, XBOX, etc.). The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to be at the forefront of a developing media channel and someone who can help spur innovation and better measurability with our device partners. This is a highly collaborative role which will work across the Disney & ESPN businesses, with our device partner marketing team, and with high profile external partners.

Responsibilities:
• Responsible for supporting the global Device Partner Media team in our paid media strategy with several major device partner platforms
• Help execute campaigns for Disney Streaming Services products (Disney+, The Disney Bundle, ESPN+, and Star+)
• Ensure all campaigns are set up with proper attribution tracking to enable full campaign attribution and launch with flawless execution
• Maintain key planning and benchmark documents, assist with campaign billing, and gather launch confirmation details
• Ongoing campaign performance analysis, working with internal teams to report back on results driven from our investments and provide campaign summaries/learnings
• Optimization of campaigns to increase incremental number of new subscribers and increase share of contribution from these device partners to the overall business
• Report weekly on trends and granular insights by partner to internal stakeholders
• Collaborate with cross-functional teams to ensure paid acquisition efforts align and are lockstep with the larger promotional strategy and earned editorial placements
• Collaborate with the partner marketing team to determine client solutions and improve consumer experience on connected TV platforms

Basic Qualifications:
• 2+ years of media planning and paid digital media experience
• Solid foundational understanding of media concepts and terminology
• OTT/CTV media buying experience strongly preferred but not required
• Strong experience creating PowerPoint recap presentations for executives
• Performance marketing experience (i.e. optimizing towards lower-funnel objectives, like conversion, with KPI's like cost-per-acquisition or return on ad spend) is a must
• Experience with conversion tracking and mobile marketing attribution partners (such as Kochava) and also digital reporting tools (such as Google Analytics, Adobe) preferred
• Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is strongly preferred
• Strong analytics skills are a must and should be comfortable with excel wizardry and data manipulation
• Understanding of paid digital streaming and subscription ecosystem is a plus
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment
• Polished professional with excellent interpersonal communication skills
• College degree or equivalent applicable experience

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About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-dye1yp-3-238-98-39-42 in your application.

Company Profile
Disney

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.