Brand Marketing Specialist

Job Description

Brand Marketing Specialist Disney+ (Dutch speaking)

Disney+ Brand Marketing campaigns generate awareness and engagement for our product (Disney+ and its content) within the core audience.

You will be responsible for the marketing tactics and successful implementation of the marketing plans for the brand campaigns of Disney+ in the Benelux, with focus in The Netherlands, making sure the branding is consistent across advertising and campaigns.

From managing the briefing, execution to reporting, you will take care of the full trajectory for each brand campaign, eventually translating the marketing plans into creative and actionable campaign plans. You will work closely and pro-actively together with internal and external business stakeholders, to understand the wider scope of the business and its objectives. You will undertake detailed analysis of campaign outcomes and the performance to understand challenges and opportunities and proposes new approaches to maximize the effectiveness of future campaigns.

This role reports to the Marketing Manager Brand & Franchise Benelux and assists in the execution of the overall brand marketing strategy. You will also get the chance to support in Content Marketing campaigns for Disney+ and integrated marketing opportunities.

This role will require you to be onsite 4 days a week.

As our Talent Acquisition team is based in the UK, please apply with your CV in English.
• • ''5 years of professional experience, executing brand marketing campaigns across various platforms and channels'' à Can be changed into ''3-5 years of professional experience, executing brand marketing campaigns across various platforms and channels''

The Opportunity & Responsibilities:
• Managing and implementing brand marketing campaigns for the Benelux market
• To brief, assess and challenge the media agency, realizing the strongest possible paid campaign
• Analyzing the success of marketing campaigns and creating reports
• Supporting the creation of marketing and advertising campaigns to maintain brand identity
• Supporting brand experiences and activations
• Pro-actively aligning internal and external business stakeholders

The Experience We Require From You:
• Proven experience in marketing and media buying for offline channels (TV, radio, Out-of-Home) and digital platforms
• Fluent in Dutch and English (written and spoken), French is a plus
• Around 3-5 years of professional experience in executing brand marketing campaigns across various platforms and channels
• Experience with creative concepts, events and various channel partners to drive awareness and distribution metrics
• Good knowledge of the Dutch media landscape
• Experience in working with a media agency
• Passion for the film, television and entertainment industry
• Skills and experience in creative content writing
• The ability to work tight deadlines and adapt to changing business demands at short notice in an international environment
• Strong organizational skills with very strong attention to details and co-ordinating
• Excellent communication and stakeholder management skills
• Bachelor's degree in Business, Marketing, Broadcasting, Communications, or other related field or equivalent work experience

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

This position is with TWDC (Benelux) BV, which is part of a business we call The Walt Disney Company (EMEA).

Jobcode: Reference SBJ-gxj0wq-18-219-236-62-42 in your application.