Assistant Manager, Direct-To-Consumer Marketing

Job Description

It's the magic of immersing yourself in a motion picture masterpiece, or a new track from your favorite band, or the spectacle of a live Broadway show. It's hard to define and even harder to create, but that's what we do at The Walt Disney Studios! Ours is a culture of innovation, inclusion, collaboration, and creativity. Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to not only uplift and inspire, but also to champion the spectrum of voices in our world. If you want to help tell compelling, diverse and enduring stories through movies, music or live theater, then we want to hear from you!

Job Responsibilities:
• Disney Theatrical Group's (DTG) primary point of contact with vendors in the areas of SMS marketing, e-mail service and creation, database management, and deliverability providers – tasks to include contract management, budgetary planning and work execution.
• Guide DTG SMS and e-mail direct-to-consumer marketing strategy using a variety of consumer segmentation tactics to drive higher-than-standard levels of engagement (inclusive of high Deliverability, Open and Click Thru Rates and low Opt-Out Rates).
• Partner closely with the Senior Manager, Digital Marketing to ensure a unified guest experience from inbound website visitation to outbound email communication and beyond.
• Collaborate across the Sales, Analytics, Ticketing, Marketing and Touring teams to build consistent processes amongst partners, consult on the development of guest-friendly messaging and champion optimized frequency of SMS and e-mail communications.
• Work closely with DTG's agency and Disney corporate database team to identify, build and execute re-targeting marketing campaigns centered around audiences in various digital worlds (e.g. Meta, LiveRamp, etc.)
• Work, as needed, with internal teams to improve data value and explore cross departmental opportunities to go even further.
• Identify and implement strategies to target diverse audiences to expand DTG's audience base.
• Ensure DTG's compliance with regulatory, legal and brand policies (e.g. TCPA, CAN-SPAM, CCPA, Disney e-mail standards, etc).
• Build reports of campaign results for sharing internally, cross-divisionally and with Disney's corporate customer database team as needed.
• Lead the secure transfer of personal customer data between Disney and vendors.
• Partner with the corporate database team to identify new customer segments targeting opportunities.
• Stay on top of new technologies and trends in CRM with a willingness to prototype new opportunities for DTG.

Required Qualifications:
• Bachelor's degree in marketing or related field or equivalent work experience
• 2+ years' of data analysis/reporting experience.
• 1-2+ years' experience in a related capacity with email marketing.
• Ability to lead vendor relationships to extract optimal value.
• Proven skills in Microsoft Excel and Power Point
• Experience with SaaS providers including at least one (ideally self-service) SMS marketing platform and/or e-mail delivery platform.
• Elevated standard of professional integrity to maintain customer privacy when handling personally identifiable information.

Preferred Qualifications:
• Experience with Acxiom and SnowFlake.
• Basic understanding and experience using SQL and HTML
• Familiarity with standard processes in multicultural/diverse CRM strategies and latest developments in the field
• Experience working in the live ticketed event industry

The hiring range for this position in New York, NY is $63,255 to $81,859 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Theatrical Group:

The Disney Theatrical Group, a division of The Walt Disney Studios, is among the world's most successful commercial theatre enterprises, producing and licensing live entertainment productions and events around the globe. Its nine Broadway titles, including the current Broadway productions of The Lion King, Aladdin and this year's Frozen, have been seen by over 160 million theatergoers worldwide. The division also delivers live shows through its license to Feld Entertainment, producer of Disney on Ice and Marvel Universe Live. Additionally, the division licenses full-length and junior and kids adapted titles for regional, school and community theatre productions.

This position is with Buena Vista Theatrical Group Ltd., which is part of a business we call Disney Theatrical Group.

Buena Vista Theatrical Group Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-rv8vz7-216-73-216-222-42 in your application.