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Full Time Job

Analyst, Data Outcomes & Attribution

Disney

New York, NY 06-10-2024
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
The Disney Advertising Global Data Outcomes & Attribution Team is seeking a talented person to help craft the future of measurement in the advertising ecosystem. The Analyst, Data Outcomes & Attribution will work on projects and analyses to demonstrate the effectiveness of Disney as an advertising platform that drives measurable results for our clients.

Job Summary:

The successful candidate will work directly with the Global Data Outcomes & Attribution team as well sales teams, agency partners, and brand partners to understand measurement needs and challenges. They will work with measurement vendors to execute both upper and lower funnel measurement solutions for our advertising sales clients. This includes brand effectiveness, ROI measurement and downstream behavior of the Disney audience.If you're the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Disney may be the place for you.

Responsibilities and Duties of the Role:
• Collaborate with the manager, senior manager and a variety of external data providers and internal teams, to execute research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
• Develop and market case studies, both internally and externally, that demonstrate the power of Disney's measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
• Educate individual Disney Advertising Sales teams and on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results

Required Education, Experience/Skills/Training:
• 2+ years of Experience in digital, digital video/TV, or media-focused data businesses
• Knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
• Must have a comprehensive understanding of the media business
• Must have excellent presentation and writing skills
• Experience with attribution/ROI, brand lift vendors or data providers is a plus
• SQL experience is a plus
• Must be a team player with the ability to build relationships with both internal and external clients

Preferred:
• BA/BS is communications, data analytics, social sciences or related field required

#DisneyAdvertising

The hiring range for this position is $80,800 - $108,300. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Advertising:

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Advertising.

Jobcode: Reference SBJ-d2z47y-44-222-64-76-42 in your application.

Salary Details
Salary Range: $80,800 to $108,300 Per Year ($ USD)
Company Profile
Disney

The Walt Disney Company Media Networks segment includes cable and broadcast television networks, television production and distribution operations, publishing, domestic television stations, digital businesses and radio networks and stations.