Senior Manager, Conversion Experimentation

Job Description

Disney Streaming is seeking a Sr. Manager. Landing Page Testing to manage our landing page conversion optimization program for Disney+ and Star+ globally. The ideal candidate for this role will have experience growing and successfully managing a global conversion optimization program at scale. You will be responsible for setting long-term strategy and planning for the program.

You will partner with a broad set of stakeholders on Disney Streaming's global Marketing, Product, Analytics, and Legal teams as well as Disney's regional and local teams to develop and execute against a large and growing program that delivers continuous improvements to key metrics while maintaining brand quality and consistency and operational efficiency. You will also collaborate with the Disney+ and Star+ Paid Media and Growth Product teams to ensure that learning agendas are aligned and the end to end sign up journey is optimized.

Responsibilities:
• Establish quarterly and yearly goals for growth through landing page conversion optimization on Disney+ and Star+
• Partner with regional, local, and Disney Bundle teams to manage their landing page testing calendars and roadmaps
• Serve as a subject matter expert on testing, including test design, sequencing, metrics definition, and power analysis
• Partner with the Marketing Design team to generate new ideas for testing
• Partner with the Experimentation Analytics team to design and review test plans and results
• Provide feedback to the Marketing Analytics and Experimentation Analytics teams on ways to increase efficiency through process refinement and automation
• Contribute ideas to the paid media and sign up funnel experimentation roadmaps
• Set up, QA, launch, and stop A/B tests
• Regularly monitor market trends and competitor activities and leverage qualitative tools (e.g. heat mapping and user testing) to develop insights and ideas for new tests
• Develop strategies and execution plans for personalized experiences across Disney+ and Star+ landing pages
• Regularly report out test results to stakeholders and senior leadership in a clear and concise manner
• Develop landing page testing playbooks / reference materials and educate stakeholders on experimentation best practices
• Build and maintain strong working relationships with peers on the Paid Media, Product Marketing, Marketing Analytics, Experimentation Analytics, Brand & Content Marketing, Product, Program Management, Creative, and Legal teams
• Build and manage a team of testing associates as the global landing page experimentation program grows

Basic Qualifications:
• Minimum 5 years experience in conversion optimization and acquisition marketing
• Experience with direct-to-consumer (DTC) businesses
• Experience planning and executing A/B tests at scale
• Experience with Optimizely and/or other enterprise experimentation platforms
• Ability to efficiently analyze data for insights and generate hypotheses for high velocity testing
• Working knowledge of paid marketing channels
• Experience supporting globally distributed stakeholders
• Excellent project management and prioritization skills
• Ability to thrive under pressure in a fast-paced work environment
• Proficient in agile methodologies and working knowledge of Jira/Confluence
• Attention to detail, with an ability to identify risks and issues and quickly recommend and implement solutions
• Strong communication and presentation skills
• Self-motivated, with a drive to exceed expectations

Preferred Qualifications:
• Experience working on a subscription-based business
• Experience with running A/B tests on connected devices (TVs, gaming consoles, etc.) and native mobile applications
• Experience with marketing SVOD services and content
• Experience running quasi-market experiments
• Spanish language fluency a plus

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d5p00e-3-144-96-159-42 in your application.