Full Time Job

Product Marketing Manager, Platform


New York, NY 07-26-2022
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Disney+ is early in its journey to redefine the future of streaming entertainment. We're looking for a creative, analytical, and collaborative product marketer to help define how we stand out in an increasingly crowded marketplace and deliver a best-in-class experience for our subscriber base.

As a Product Marketing Manager for Disney+, you'll be responsible for how our brand and product show up across our key global channels. You'll partner closely with Product, Design, Data Science, Research, Customer Service, CRM, Communication, and regional marketing teams to drive subscriber engagement.

Key Responsibilities
• Work across the Disney organization - Product, Research, Marketing, PR, and Customer Service - to drive subscriber engagement and retention through product development with a primary focus on our Identity and Profile strategy and marketing plans.
• Deeply understand our subscriber base, and synthesize key insights, analytics, and competitive intelligence across various Voice of Subscriber channels, to help inform product development, positioning and go-to-market strategies.
• Lead product development conversations with product and design to ensure our product solutions and evolutions meet and exceed our subscribers' needs.
• Partner with the analytics teams to define goals and track success of key launches and monitor results to prioritize product prioritization and future plans.
• Partner with the product, legal, and product design teams to help develop the end to end customer experience, and build toolkits that the channel marketing teams can use to describe our Identity and Profile features in a consistent way across channels.
• Share learnings across the entire product marketing team to help inform new opportunities.

Preferred Qualifications
• You have 5+ years experience in product marketing, product, strategy, consulting or marketing with deep customer insight and go-to-market experience
• You have strong business understanding and ability to prioritize and make trade offs based on impact
• You have a combination of analytical and creative abilities: you're able to dive into subscriber data to infer a customer insight, you're able to write a quick headline in a pinch
• You connect teams. You're able to work cross-functionally to get things done and you see new ways for teams to partner together to improve the experience for our subscribers
• You enjoy tackling complex problems and are comfortable navigating ambiguity and suggesting a way to tackle complex problems
• You have experience working with Global teams on products and understand the different incentives teams have entering into a project and you work to drive alignment
• You are able to manage interdependent, complex projects and keep various work streams on track with little oversight or guidance
• College degree required

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About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d2y546-18-207-157-152-42 in your application.

Company Profile

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.