Full Time Job

Fan Engagement Associate


New York, NY 07-20-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Disney Streaming encompasses the teams leading the Disney+, Hulu, ESPN+, and Star+ streaming services within Disney's Media & Entertainment Distribution group. We sit at the intersection between entertainment, sports, and technology and seek to connect viewers with the stories they love, while driving the streaming industry forward with consumer-first innovation.

Fan Engagement Associate, ESPN+ will work across DMED and ESPN teams to develop strategies and execute tactics that drive engagement across ESPN+ and ultimately reduce churn.

• Support the Director and Senior Manager to develop actionable insights from data, analytics and research to drive programs, concepts, product and editorial to maximize engagement of ESPN+ subscribers.
• Work closely with teams focused on engagement and retention, such as Data Analytics and Lifecycle to implement plans and measure effectiveness of each component to ensure refinement and performance evaluation.
• Collaborate across all relevant groups at DMED and at ESPN including product, product marketing, editorial, programming, and production.
• Ideate, test, iterate and provide insights around retention programs and effectiveness of efforts, based on goals of reducing churn and increasing engagement.
• Work closely with both DMED Data and ESPN Research teams to ensure we have tooled ESPN Digital Products to maximize data, feedback and measurement of efforts.

Basic Requirements:
• 2+ years of relevant experience
• Strong understanding of ESPN Digital Products and fan behavior
• Ability to understand key consumer data
• Strong strategic thinker
• Excellent communicator with cross functional leadership
• Exceptional decision-making skills with the ability to identify, prioritize, and articulate high impact retention initiatives
• Willingness to roll up your sleeves and get involved

Preferred Requirements:
• Understanding of key sports on ESPN Platforms
• DTC experience
• Experience with ESPN Digital products in a business setting
• Ability to influence colleagues and work across a matrix of stakeholders
• Outstanding presentation creation skills

Basic Education:
• BA Required

Preferred Education:
• Advanced degree in business, data or another relevant field is preferred.

Disney Streaming Services is an equal opportunity employer – Female/Minority/Veteran/Disability.
Our goal is to create an inclusive workplace for all.

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category: 'Marketing-and-Digital-Media',

location: 'New York, New York, United States',

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About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-r0z0x6-35-172-223-251-42 in your application.

Company Profile

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.