Media Planner

Job Description

Overview

An exciting opportunity to join a global media company, Discovery is a dynamic and forward-thinking company which is committed to providing the best programming content to its global fan base across numerous pay TV and free-to-air networks, including Discovery Channel, TLC, Food Network and Travel Channel. We are looking for educated, analytical and ambitious candidates to join our fast-growing team in Warsaw.

The Media Planner reports to the Executive Media Planning Team Lead and is responsible for the planning, implementation and coordination of on-air promotion strategy, to ensure that our programmes are promoted as effectively as possible to obtain maximum audience awareness to drive ratings.

Responsibilities
• Promo Strategy and Placement
1) Create campaign media plans to effectively manage the available promotional airtime on the channel on a daily level
2) Set campaign reach and frequency targets and monitor laydown to ensure placements met
3) Use broadcast channel management software (IBMS & Gripit), to place promo campaigns into the daily schedules as per defined strategy
4) Plan graphics and voice overs to maximise promotion of key channel highlights
• Production:
1) Create the promo asset IDs in channel management system for each promo campaign and presentation element
2) Ensure all dates, times and promo tags are entered correctly as per the media plan
3) Liaise with creative team to monitor promo delivery is on time and in the event of delays or programming changes, amend schedules and materials accordingly
4) Keep track of promo certification for each campaign
• Post Campaign Analysis
1) Use TechEdge software to analyse campaign performance, and where necessary, adjust media plan to ensure reach and frequency targets are met
2) Provide in depth post-campaign analysis where required and feedback learnings to wider team
• Editorial:
1) Ensure editorial integrity of break content and messaging
2) Advise on number and durations of editorial filler required to ensure channel breaks look optimum to viewers and to reduce promo repetition
4) Monitor competitor breaks and on-air strategy
5) Be interested and curious about content, trends and wider issues affecting the media industry
• Deputise for and assist Executive Media Planning Team Lead when required

Qualifications
• Experience in a media or broadcast environment
Experience of analysing and interpreting data
• High attention to detail
• An appreciation of creative issues and advertising
• Demonstrable passion for international TV programming
• Education - university level or higher
• Computer literate with good Excel
• Working proficiency in English

Metrics:
• Efficient and effective promo optimization
• Delivery of campaign communication targets against media plan
• Ability to analyse data and compile reports
• Ability to make strategic decisions whilst under pressure of tight deadlines
• Numerate and analytical with close attention to detail
• Highly motivated with the ability to work both independently and as part of a team
• Planning and organisation skills with the ability to meet fixed deadlines

We offer
• hybrid work model, flexible working hours
• benefit package: private medical health care, life insurance, MyBenefit cafeteria including sport card, social funds, retirement pension plans, partial funding company kindergarten, recognition platform, employee referral program
• free access to player.pl
• work-life balance initiatives: wellbeing platform, yoga, massages, educational webinars, Employee Assistance Program, internal media initiatives
• training & development: sharing the cost of English lessons, Employee Resource Groups, Bridge learning platform, sharing sessions with experts
• CSR activities: volunteering, eco & social initiatives
casual dress code
• parking space available for booking

Jobcode: Reference SBJ-r72bo9-3-145-65-134-42 in your application.