Marketing Executive

Job Description

We are immediately looking for a parental leave cover (fixed term employment) for a Marketing Executive (m/f/d)

Responsibilities
- Independent development, presentation and operational implementation of online and offline media campaigns to promote popular TV program formats of our popular free-to-air channels DMAX, TLC, Home & Garden TV and Eurosport 1
- Creation and optimization of Youtube, Facebook and Instagram campaigns in Google Ad Manager/Facebook Business Manager based on channel and program targets
- Continuous analysis and evaluation of channel performance of video and display campaigns (IO/biddable) and corresponding retargeting measures based on relevant KPIs
- Briefing, support and budget management of external media agencies regarding campaign strategy, targeting and performance
- Creation and interpretation of campaign reports, analyses and presentations
- Briefing and managing creative agencies with regard to the campaign assets to be created (video, online display, billboard, print, radio)

Requirements
- Enthusiasm for linear and digital moving image entertainment with a special focus on factual content, at best already professional experience in this area (especially in cooperation with editorial departments)
- High level of experience in performance marketing (setup, optimization, reporting) with focus on GDN, YouTube, Facebook
- Relevant professional experience in SEA campaign management an advantage
- Strong understanding of online marketing KPIs
- Good analytical skills, affinity for numbers and KPIs
- Fluent German, very good English skills

Jobcode: Reference SBJ-r7q55p-3-21-34-0-42 in your application.