Full Time Job

Marketing Executive

Discovery

Munich, Germany 03-05-2021
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  • Paid
  • Full Time
Job Description

We are immediately looking for a parental leave cover (fixed term employment) for a Marketing Executive (m/f/d)

Responsibilities
- Independent development, presentation and operational implementation of online and offline media campaigns to promote popular TV program formats of our popular free-to-air channels DMAX, TLC, Home & Garden TV and Eurosport 1
- Creation and optimization of Youtube, Facebook and Instagram campaigns in Google Ad Manager/Facebook Business Manager based on channel and program targets
- Continuous analysis and evaluation of channel performance of video and display campaigns (IO/biddable) and corresponding retargeting measures based on relevant KPIs
- Briefing, support and budget management of external media agencies regarding campaign strategy, targeting and performance
- Creation and interpretation of campaign reports, analyses and presentations
- Briefing and managing creative agencies with regard to the campaign assets to be created (video, online display, billboard, print, radio)

Requirements
- Enthusiasm for linear and digital moving image entertainment with a special focus on factual content, at best already professional experience in this area (especially in cooperation with editorial departments)
- High level of experience in performance marketing (setup, optimization, reporting) with focus on GDN, YouTube, Facebook
- Relevant professional experience in SEA campaign management an advantage
- Strong understanding of online marketing KPIs
- Good analytical skills, affinity for numbers and KPIs
- Fluent German, very good English skills

Location
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Company Profile
Discovery

Discovery, Inc. is the global leader in real life entertainment. We serve passionate fans with content that inspires, informs, and entertains, providing leadership across deeply loved and trusted brands, such as Discovery Channel, TLC, Animal Planet, HGTV, Food Network, and Travel Channel.