Full Time Job

Director - Research & Insights


Mexico City, Mexico 09-29-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

The Director of Research & Insights will have considerable research experience with television and non-linear media brands.

The role requires knowledge of consumer behavior across various platforms, measurement challenges and alternatives, and ability to create & tell stories driven by data and insights that will build upon and/or lead to meaningful business strategy and direction. This person will be tasked with building strong collaborative relationships across business units

• Provide insight driven analysis on market & consumer trends.
• Leverage analytical tools, syndicated research and audience measurement tools to derive insights that will help gain a greater understanding of our consumer.
• Work closely with the content team on providing insights that will help program Discovery's linear and non-linear offering.
• Work closely with sales teams to optimally position Discovery's linear and non-linear offering using viewership data, syndicated data resources, and proprietary custom research studies.
• Ideate innovative research studies that bring our audience to life in new ways and create opportunities to differentiate our content and consumers vs our competitors.
• Proactively share and present research findings both internally and externally.
• Drive an understanding of metrics and use analytics to inform the digital strategy on streams, watch-time, engagement and find trends that help inform programming cross platform.
• Be a multiplatform expert, staying current with product updates, across social media platforms, SVOD/AVOD, websites, search and emerging platforms.
• Work with Management team on business development projects by identifying and assessing opportunities based on aggregation and analysis of data and consumer analytics.

• Requires 6+ years market research experience, with a minimum of 3+ years in digital audience/media research.
• Strong analytical and strategic skills.
• Education – Minimum bachelor's degree (preferred undergraduate majors include computer science, psychology, mathematics, marketing, communications/media)
• Hands-on experience with Kantar/IBOPE, Comscore, Google/Adobe Analytics, and Facebook Insights data, as well as, data management is a must.
• Qualified candidates will have a demonstrated track record in analyzing and interpreting research from a variety of sources with the ability to tell a story from this information that helps drive strategic decisions.
• Strong presentation skills – ability to tailor their story to the right audience.
• Strong communication and project management skills are essential.
• Research experience in Latin America with specialization in Mexico.
• Demonstrate a ''self-starter'' mentality
• Work as a team player.

Jobcode: Reference SBJ-gq5wjm-3-237-16-210-42 in your application.

Company Profile

Discovery, Inc. is the global leader in real life entertainment. We serve passionate fans with content that inspires, informs, and entertains, providing leadership across deeply loved and trusted brands, such as Discovery Channel, TLC, Animal Planet, HGTV, Food Network, and Travel Channel.