Director - Marketing

Job Description

Responsibilities
• Develop and implement Growth Marketing and On Air strategies in partnership with DLA Marketing and Content team and Global Marketing Teams.

• Implement Regional and Global Marketing strategies for priority initiatives/ campaigns.

• Oversee creative and effective marketing campaigns to leverage Discovery's business objectives.

• Develop in partnership with relevant departments strategies to bring and keep subscribers to Discovery's platforms, focusing on the engagement and retention of customers.

• Work close to the Distribution team in order to implement partnership (third part) campaigns to increase and/or retain subscribers.

• Work close to a multifunctional team (Distribution, Product development, Programing, Insights & Analytics and others) to understand consumer life cycle and UX/UI experiences, looking for improvements in our product.

• Implement overall branding principles and creative guidelines working closely with DLA's content, programming, digital and marketing teams.

• Ensure continuous flow of communication between local and regional offices of key marketing/digital initiatives.

• Lead and act as the point person for all marketing initiatives.

• Supervise agency relationships: from briefing to delivery, media buys, events and negotiations.

• Lead the team in the identification, development and management of strategic partnerships that could improve the consumer awareness of Discovery products and portfolio.

• Lead the team in the development and management of major consumer events.

• Responsible for owning and managing departmental budget. Including monthly forecasts and identification of efficiencies.

• Partner to Insights & Analytics team to monitor industry trends in order to make appropriate marketing decisions.

• Coach, develop, challenge, inspire and manage a team of contributors

Requirements
• Solid experience in marketing, preferably in the digital media industry.

• Great knowledge of how to use data insights to bring leverage to the business.

• Bachelor's degree in Marketing or related field. MBA degree is a plus.

• Written and oral communication skills in English, Spanish and Portuguese are a must.

• Skills: Growth mindset, great communication and negotiation skills, accountable, drive transformation, self-motivated, teamwork.

• Must be flexible, agile and fast to adapt to an industry under transformation.

Jobcode: Reference SBJ-gm4qo2-3-21-100-34-42 in your application.