Full Time Job

CRM Specialist


London, United Kingdom 11-10-2021
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Discovery is recruiting for Marketing CRM Executive to join its Central Retention Marketing. The role will be working on Discovery's flagship product – discovery+, a direct-to-consumer video subscription service rolling out globally.

The successful applicant will work closely with the local marketing teams to steer, plan and execute CRM marketing campaigns across multiple channels; including email, push and in-app messaging. The campaigns will be designed to engage, retain, ''winback'' and up-sell customers for new entertainment shows, major sporting events and strategic lifecycle campaigns.

The Marketing CRM Executive will work within a broader global marketing team and be expected to work across all EMEA markets at times. However, the candidate will initially have a specific focus on the UK and Nordic markets

• Work with the local marketing teams to plan the CRM calendar and be the ''CRM Expert'' for that market.
• Build and execute all CRM marketing campaigns.
• Work with the CRM Analytics Manager to track performance and develop reports for business stakeholders across all activity to ensure it overachieves against KPIs.
• Pro-actively suggest ways to optimise our CRM marketing campaigns through A/B and multivariate testing with the key objective of increasing the incremental impact of our campaigns.
• Maintain awareness of marketing & industry trends, best practices and technologies.


Required skills
• 2+ years CRM Marketing experience, ideally with exposure to subscriber business models.
• Strong understanding of CRM fundamentals and best practices: Creative, Segmentation, Analytics
• Experience with CRM tools that are used to build and report on campaigns.
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously
• Able to build strong relationships with different teams around the world.
• High-level of accuracy and attention to detail
• Fluent English in both written and verbal forms
• Fluent German in both written and verbal forms

Preferable / Nice-to-have skills
• Experience using Blueshift as a CRM tool
• HTML Experience
• Adobe Photoshop Competency

Jobcode: Reference SBJ-rb1yye-54-174-225-82-42 in your application.

Company Profile

Discovery, Inc. is the global leader in real life entertainment. We serve passionate fans with content that inspires, informs, and entertains, providing leadership across deeply loved and trusted brands, such as Discovery Channel, TLC, Animal Planet, HGTV, Food Network, and Travel Channel.