CRM Specialist

Job Description

Overview

Discovery is recruiting for Marketing CRM Executive to join its Central Retention Marketing. The role will be working on Discovery's flagship product – discovery+, a direct-to-consumer video subscription service rolling out globally.

The successful applicant will work closely with the local marketing teams to steer, plan and execute CRM marketing campaigns across multiple channels; including email, push and in-app messaging. The campaigns will be designed to engage, retain, ''winback'' and up-sell customers for new entertainment shows, major sporting events and strategic lifecycle campaigns.

The Marketing CRM Executive will work within a broader global marketing team and be expected to work across all EMEA markets at times. However, the candidate will initially have a specific focus on the UK and Nordic markets

Responsibilities
• Work with the local marketing teams to plan the CRM calendar and be the ''CRM Expert'' for that market.
• Build and execute all CRM marketing campaigns.
• Work with the CRM Analytics Manager to track performance and develop reports for business stakeholders across all activity to ensure it overachieves against KPIs.
• Pro-actively suggest ways to optimise our CRM marketing campaigns through A/B and multivariate testing with the key objective of increasing the incremental impact of our campaigns.
• Maintain awareness of marketing & industry trends, best practices and technologies.

Qualifications

Required skills
• 2+ years CRM Marketing experience, ideally with exposure to subscriber business models.
• Strong understanding of CRM fundamentals and best practices: Creative, Segmentation, Analytics
• Experience with CRM tools that are used to build and report on campaigns.
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously
• Able to build strong relationships with different teams around the world.
• High-level of accuracy and attention to detail
• Fluent English in both written and verbal forms
• Fluent German in both written and verbal forms

Preferable / Nice-to-have skills
• Experience using Blueshift as a CRM tool
• HTML Experience
• Adobe Photoshop Competency

Jobcode: Reference SBJ-rb1yye-18-118-7-85-42 in your application.