eCommerce Manager

Job Description

This role is unique in that it has commercial, creative, and operations elements. Day to day is varied, fast paced, and often high pressure but always rooted in smart commercial strategy, exceptional fan experience authentic to our artists, and clear communication. There is an always-on approach and play-to-win ethos.

You'll be running point on all eCommerce initiatives, working hand-in-hand with Marketing, Digital Marketing and CRM to optimise marketing for target products, informing eCommerce activities across the label with support from Central D2C.

You will be central to driving eCommerce to the heart of the label as a critical factor in delivering success for our artists!

Skills & Experience

Be operational
• Manage Decca and Blue Note superstores proactively driving sales campaigns outside of release schedule
• Set up and help run pop-up stores as part of label events e.g. Blue Note KX pop up
• Run point on all label eCommerce campaigns, including ticketing & live event initiatives
• Optimise ROI of all artist stores with marketing and CRM including upselling and cross selling of artist product

Be collaborative
• Alongside Legal team explore, and Close D2C merch artist deals directly with the artists, looking for opportunities with every artist from developing to established
• Work with International and US store management teams to manage and execute global e-Commerce campaigns

Be analytical
• eComm reporting, analytics and performance & consumer behaviour trends
• Campaign and product analytics to create industry leading best practice, with support from Central D2C Store Manager
• Accountable for campaign successes and pitfalls. Reporting of sales trends and store activity, identifying pitfalls and sharing learnings for future campaigns

Be strategic
• Explore new methods for generating revenue via the artist website/web store via social commerce and 3rd party distributors

Be well-informed
• Chart compliance in all eCommerce campaigns. Comprehensive understanding of OCC rules in order to ensure chart eligibility and workarounds if necessary
• Communicating profit shares with artists where DECCA have merch rights
• Be a true advocate for DECCA eCommerce and communicate the benefits and mechanics of specific campaign strategies and how they can work for each artist
• Be abreast of developments in the e-Commerce area, particularly with regard to other artist store offerings, but in addition, good retailing and store UX outside of the music industry

Personal Specification
• Commercial acumen with a creative side, good communicator and problem solver
• Always on approach to eCommerce and merchandise product strategies
• A passion for music

Your Benefits
• Group Personal Pension Scheme (between 3% and 9%)
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be indicative and not as a permanent, definitive and exhaustive statement.

Jobcode: Reference SBJ-gw7j6k-18-219-95-244-42 in your application.