SVP Of International

Job Description

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CNN invented cable news in 1980, defined online news in 1995 and is now taking the next step in expanding what news can be by launching CNN+. With an unrivaled global reach, storytelling, and world class talent, we are building CNN+, a streaming product that will grow the reach and scope of the CNN brand in a way that no one else is doing.

We are journalists, designers, and technologists, all united by a powerful mission to inform, engage and empower the world. Join the most trusted and recognized name in news as we build our next chapter.

The Job

This role will have responsibility and oversight of the international commercial activities for CNN's direct-to-consumer product, CNN+. This leader will be a key advisor to the GM, CNN+ and the CNN Digital leadership team on CNN+'s overall international strategy, individual market strategy, and go-to-market planning and execution.

The Daily
• Manage the service in all international territories, aligning cross-functional teams toward shared KPIs, goals and prioritizations.
• At the direction of the GM, CNN+, oversee the P&L management of the international business including budgets, reporting, and resource planning.
• Responsible for customer acquisition, retention, and reduction of churn in international territories.
• For international expressions of the CNN+ product, directly oversee functions related to driving effective subscriber growth, including:
• Performance Marketing & Growth Marketing (all non-Brand or non-Creative teams)
• International versioning for marketing assets
• Local 3rd-party vendors
• In-region marketing partnerships
• In-region agency oversight
• Partner with CNN Worldwide and WarnerMedia leadership on the development and execution of strategic partnerships, including Telcos, MVPDs, and Global Platforms
• Support development of content and programming strategy in international territories, as well as execution of local content strategy including licensing and acquisitions.
• Be the internal advocate for the international point of view across cross-functional domestic counterparts, especially Content, Product, and Growth teams.
• Work tightly with domestic counterparts to ensure alignment on prioritization, timing, and execution.

The Essentials
• 10+ years of previous senior-level management with a proven track record in overseeing growth in international subscription businesses.
• Previous experience in an SVOD or media/entertainment environment a plus.
• Strong international commercial background.
• Deep knowledge of content-driven commercial businesses internationally.
• Passionate about consumer trends in media and entertainment, with a sophisticated understanding of international competitive trends.
• Demonstrated knowledge of the customer lifecycle journey and churn management.
• Existing relationships in key international territories with major telco distributors.
• Experience building, developing, and leading a geographically and culturally diverse team in a multi-regional environment.
• Creative business thinker with strong problem-solving skills who is able to generate options, build consensus, and bring issues to closure and opportunities to fruition.

Jobcode: Reference SBJ-rzyxqq-18-216-186-164-42 in your application.