Social Media Manager, Organic

Job Description

Social Media Manager, Organic (CNN+)

CNN invented cable news in 1980, defined online news in 1995 and is now taking the next step in expanding what news can be by launching CNN+. With an unrivaled global reach, storytelling, and world class talent, we are building CNN+, a streaming product that will grow the reach and scope of the CNN brand in a way that no one else is doing.

We are journalists, designers and technologists, all united by a powerful mission to inform, engage and empower the world. Join the most trusted and recognized name in news as we build our next chapter.

CNN invented cable news in 1980, defined online news in 1995 and is now taking the next step in expanding what news can be by launching CNN+. With an unrivaled global reach, storytelling, and world class talent, we are building CNN+, a streaming product that will grow the reach and scope of the CNN brand in a way that no one else is doing.

We are journalists, designers and technologists, all united by a powerful mission to inform, engage and empower the world. Join the most trusted and recognized name in news as we build our next chapter.

The Job

In the role of Social Media Manager, Organic, CNN+ is searching for an experienced social media professional to help develop campaigns for our upcoming slate of CNN+ original series and films. Reporting to the Sr Manager, Organic Social Strategy, this position will contribute to the management of CNN+'s social accounts and help develop content, social media stunts and influencer marketing. The manager also will collaborate with marketing, PR, synergy, programming and legal teams across CNN and WarnerMedia. The ideal candidate for this role will have a passion for growing brands and cultivating audiences, all while having a firm grasp on how to acquire and retain subscribers.

The Daily
• Develop and manage title film, series and docs social media campaigns for CNN+, partnering with Creative and Growth Marketing teams on initiatives
• Publish content to social platforms, like TikTok, YouTube, Instagram, Facebook and Twitter
• Manage agencies and the operations associated with these external partners, including assistance at marketing shoots and event coverage
• Partner with team members to conceive and create evergreen content that augment title campaigns
• Leverage zeitgeist conversation and encourage fan and talent engagement through content and community management
• Co-lead and maintain the CNN+ content calendar, working directly with social team members and cross-functional partners
• Develop and operate a rigorous QA program for all social media content published by CNN+
• Leverage performance insights and social listening data to refine publishing, content and community management strategies
• Maintain CNN's commitment to journalistic integrity across all CNN+ profiles
• Identify industry insights and trends to define and refine channel approach
• Effectively supervise junior staff, providing direction, managing workflow, and overseeing skill development

The Essentials
• 3-5 years of experience developing social marketing campaigns for films, documentaries and/or series at an impactful subscription service, SVOD, digital publisher or media brand; management experience a plus
• Demonstration of outstanding creative and editorial judgment with the ability to collaboratively deliver feedback succinctly and effectively
• Proven track record of partnering with internal and external creative teams and working directly with talent to capture and develop social creative that exceeds KPIs
• Experience developing and maintaining new processes and operational systems, including quality assurance and production pipelines
• Experience with a full stack of social media tools, including platform and third-party analytics, social listening, publishing and community management (i.e., Netbase, Facebook Insights, Twitter Analytics, ListenFirst, Conviva, Sprinklr, HootSuite)
• An ability to think both creatively and strategically
• Demonstrated ability to work effectively in a fast-paced environment, juggling multiple projects, and within a matrixed reporting environment.
• Excellent organizational and communication skills.
• This position is required to work in person at one of our locations in the United States. WarnerMedia requires anyone working in our workplaces in the US to be vaccinated against COVID-19. Exemptions to this vaccine requirement are available to those entitled to reasonable accommodations for religious or medical reasons.

Jobcode: Reference SBJ-gqn2y1-3-14-70-203-42 in your application.