Senior Programmatic Yield Manager

Job Description

Role Overview
Join CNN's digital revenue team at a pivotal moment of transformation and growth.
As Senior Manager, Programmatic Yield & Monetization, you will play a critical role in shaping the programmatic monetization strategy for one of the world's most recognized media brands. This role will lead the optimization of CNN's premium display and video inventory across programmatic channels, driving yield, revenue performance, and marketplace strategy.
Sitting at the intersection of data analytics, revenue strategy, and advertising technology, this position offers the opportunity to influence how CNN's digital inventory is monetized across a rapidly evolving programmatic ecosystem.
You will collaborate with leaders across Ad Sales, Inventory & Planning, Ad Technology, Ad Operations, Finance, and external platform partners to maximize inventory value while identifying innovative opportunities for growth and optimization.
This is an ideal role for someone who thrives in a fast-paced, data-driven environment, enjoys solving complex marketplace challenges, and wants to make a meaningful impact on the monetization strategy of a global digital publisher.

Key Responsibilities
• Lead the day-to-day programmatic monetization strategy for CNN's premium display and video inventory, optimizing pricing, inventory allocation, and marketplace dynamics to maximize revenue performance.
• Develop and execute yield optimization strategies leveraging auction insights, marketplace dynamics, and performance analytics.
• Partner closely with Ad Sales, Inventory Planning, Ad Tech, Finance, and Ad Operations to align programmatic initiatives with broader revenue and business objectives.
• Monitor revenue pacing, inventory utilization, and deal performance across programmatic channels, proactively identifying risks and opportunities to improve yield.
• Manage relationships with SSPs, DSPs, and ad technology partners, supporting onboarding, deal activation, and ongoing performance optimization.
• Build and maintain reporting frameworks to track programmatic revenue, marketplace performance, and yield trends across display and video.
• Translate complex data and performance insights into clear, actionable recommendations for internal stakeholders and leadership teams.
• Stay ahead of emerging trends within the programmatic ecosystem, identifying new opportunities to enhance monetization strategies and operational efficiency.
Qualifications
• 5–8+ years of experience in digital advertising with a strong focus on programmatic monetization, yield management, programmatic strategy, or ad operations.
• Deep familiarity with display and video ad serving platforms, with experience using Google Ad Manager (GAM) and/or FreeWheel strongly preferred.
• Experience working with SSPs, DSPs, and other partners across the programmatic advertising ecosystem.
• Strong analytical and quantitative skills with advanced proficiency in Microsoft Excel and data analysis.
• Proven ability to collaborate cross-functionally and influence stakeholders across technical, operational, and commercial teams.
• Exceptional problem-solving skills with the ability to simplify complex marketplace challenges and translate insights into strategic actions.
Why Join CNN
• Work with one of the world's most trusted and recognized media brands
• High visibility across revenue, technology, and leadership teams
• Opportunity to influence the monetization strategy of a massive global digital audience
• Be part of a team driving innovation in a rapidly evolving programmatic marketplace

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $98,000.00 - $182,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Jobcode: Reference SBJ-4kxxe7-216-73-216-19-42 in your application.