Paid Search Manager

Job Description

CNN invented cable news in 1980, defined online news in 1995 and is now taking the next step in expanding what news can be by launching CNN+. With an unrivaled global reach, storytelling, and world class talent, we are building CNN+, a streaming product that will grow the reach and scope of the CNN brand in a way that no one else is doing.

We are journalists, designers and technologists, all united by a powerful mission to inform, engage and empower the world. Join the most trusted and recognized name in news as we build our next chapter.

The Job

The Paid Search Manager for CNN+ will join a growing team. You'll be responsible for developing SEM campaign strategy to drive new subscriber growth for CNN+, CNN's upcoming subscription video streaming service.

The ideal candidate has a deep understanding of the video streaming, paid news or other direct-to-consumer digital businesses, and is highly customer-focused. The candidate must be a ''doer'' who can execute as well as balance longer-term strategic thinking. They will be part of a team that believes in working fast, being accountable, and learning from mistakes. This is a lean team so candidates will need to get in the trenches and drive work forward to have a high output.

The Daily
• Develop an end-to-end paid search program overseeing an agency team to execute campaigns, developing both short and long-term strategies and roadmaps that will lead to increased conversion rates and drive subscriber growth.
• Manage a significant search budget and collaborate with various internal stakeholders and an agency partner, to forecast campaign budgets, insights, optimizations and successes:
• Collaborate with other paid media and O&O channel leads to ensure strategy cohesion.
• Partner with data science team to integrate and implement an attribution strategy.
• Work with insights and research team to design research plans, interpret results and synthesize insights.
• Partner closely with retention, engagement, social, editorial and partner marketing teams to ensure alignment of campaigns
• Collaborate with cross-functional partners (product, development, design and content) to articulate product positioning, features and benefits.
• Make data-driven recommendations to improve existing campaigns, forecast and develop new strategies to inform future decisions.
• Establish KPI's and monitor various platform analytics on a consistent basis and review attribution and other data to identify trends and make improvements.
• Oversee the design and testing scenarios for assigned partners and campaigns.
• Provide leadership, development and support to a small team ensuring that the group creates and maintains an open and inclusive environment.
• Strong understanding of how product features, dotcom strategy & product buy flow has an impact on user acquisition

Requirements
• Bachelor's degree and/or relevant experience
• 5+ years experience developing and driving the strategy of complex digitally focused SEM campaigns, ideally for a direct-to-consumer product
• Experience on the brand or agency side using the Google Marketing Platform, for large-scale businesses
• General knowledge of search engine optimization (SEO) and social/digital advertising
• Strong understanding of customer segmentation and how to address different needs of each consumer base
• Strong ability to analyze and interpret data to inform actionable insights, to recommend and inform marketing/growth campaigns.
• Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills. Strong presentation skills are a must.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.

Bonus
• Microsoft Excel skills (Vlookups, Pivot Tables)
• Google AdWords and Google Analytics certified
• Experience with a CDP
• Experience with data visualization tools

Jobcode: Reference SBJ-gmx9x3-18-224-63-87-42 in your application.