Director, Subscription & Growth Strategy

Job Description

CNN invented cable news in 1980, defined online news in 1995 and is now taking the next step in expanding what news can be by launching CNN+. With an unrivaled global reach, storytelling, and world class talent, we are building CNN+, a streaming product that will grow the reach and scope of the CNN brand in a way that no one else is doing.

We are journalists, designers and technologists, all united by a powerful mission to inform, engage and empower the world. Join the most trusted and recognized name in news as we build our next chapter.

The Job

CNN+ is looking for a Director, Subscription & Growth Strategy to join the Strategy & Operations team. In this role, you will lead a team responsible for developing strategic opportunities to grow our subscribers and revenue, building and leveraging a deep understanding of the CNN+ business.

The CNN+ Strategy & Operations team shapes CNN's global direct to consumer strategy. In this role, you will partner with leadership to identify and evaluate activities that further the strategic goals of CNN+, and partner with product, technology, content and other teams to bring these ideas to life.

The Daily
• Develop strategies to improve acquisition, conversion, engagement, and retention, supported by well-crafted strategic narratives and rigorous quantitative analysis
• Partner with leadership to lead high-priority projects to grow subscribers and revenue
• Build a deep knowledge of the drivers and levers of our subscription business, partner with CNN+ teams to determine the right metrics to track, set targets and communicate performance, including to executive leadership
• Provide embedded strategic support to Growth Marketing and Growth Product, identifying and recommending strategies for subscriber and revenue growth, understanding the impact of these approaches and supporting their implementation
• Build and manage a high-performing team

The Essentials
• Typically has 8 or more years of relevant experience
• Demonstrated experience managing multiple simultaneous initiatives to successful completion.
• Ability to think strategically and to translate ideas into action
• Management consulting experience or strategy / business planning experience
• Creative problem solver that can proactively identify problems, pull together data and people to identify causes and develop solutions
• Ability to facilitate and communicate cross-functionally to ensure consistent development and execution of strategies, including strong presentation skills
• High level of emotional intelligence, with the ability to create the right solutions and approaches for each situation.
• Passion for bringing out the best in those around you and facilitating the success of others.

Jobcode: Reference SBJ-gxnmk4-18-117-182-179-42 in your application.