Job Description
The Analyst, Forecasting and Video Insights, will be part of a fast-paced team that provides audience trends and insights for the full portfolio of CNN Digital properties to help inform business strategy, revenue planning, and video strategy. This position will play a key role in analyzing audience engagement and trends, and support audience forecasting and video analysis.
We're looking for individuals with at least 1 year of experience with gathering and visualizing data from various sources, coupled with a strong interest for analysis and insights. The ideal candidate will have a curious mind with enthusiasm for analytics and forecasting, demonstrating an ability to uncover trends and translate data into actionable insights.
Your Role Accountabilities…
• Collaborate with video programming, video content, video product, and subscriptions teams to establish strong cross-functional relationships focused on delivering actional insights that guide decision-making for video.
• Leverage CNN's suite of analytics tools to create effective data solutions ranging from actionable analysis delivered in impactful presentations to building dashboards designed to answer stakeholder questions.
• Analyze performance across CNN Digital products, platforms, and business units to inform short-term and long-range projections. Support audience forecasting for finance, ad sales, yield management, revenue planning, subscriptions, and tech operations planning.
• Support key initiatives by providing analysis and insights to deeply understand CNN Digital's audience, content, subscription and product performance. Collaborate with broader Data, Analytics, Research & Testing teams to further refine approaches to the work and contribute to knowledge sharing.
• Gather data and reporting requirements, develop data solutions to manage datasets and data transformations to make processes more efficient and accurate.
Qualifications & Experience…
• At least 1 year of work experience in digital analytics or related role
• Experience with digital analytics software (i.e. Adobe Analytics, Google Analytics, Chartbeat or similar )
• Experience with data viz tools like Tableau, Domo, Looker, Power BI or similar
• Proven ability to synthesize data from multiple sources, crafting actionable insights and compelling stories
• Attention to detail and accuracy in compiling and analyzing data is a must.
• Solid time management skills and ability to work on multiple projects
• Strong Microsoft Excel and PowerPoint skills
• High level of curiosity to explore the ''why'' behind the data, a passion for all digital experiences, and a commitment to growing and developing as an analyst
The Nice to Haves…
• Bachelor's degree or higher. Journalism, business, economics, marketing, statistics, data analytics, data science or related field preferred.
• Experience with forecasting and predictive models
• Knowledge of digital tagging and data collection methods
• Familiarity with syndicated data sources (ex. comScore, SimilarWeb, RivalIQ), social platform data (ex. Meta, youtube, TikTok) and SEO data (ex google search console)
• Experience with Snowflake, SQL, Python or R
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $62,300.00 - $115,700.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Jobcode: Reference SBJ-d900e7-3-148-255-182-42 in your application.