Full Time Job

Acquisition Strategy Manager, Paid Search

CNN

Atlanta, GA 07-06-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
The Job

The Acquisition Manager, Paid Search will be responsible for executing the strategy of paid search marketing campaigns to drive new subscriber growth across CNN.

The ideal candidate will have a deep understanding of the video streaming industry and be a champion for the consumer. The candidate must be a ''doer'' who can execute as well as balance longer-term strategic thinking. They will be part of a team that believes in working fast, being accountable, and learning from mistakes.

The Daily
• Develop an end-to-end paid search program overseeing an agency team to execute campaigns, developing both short and long-term strategies and roadmaps that will lead to increased conversion rates and drive subscriber growth
• Manage a significant search budget and in partnership with the paid media team, finance and data insights and agency team to forecast campaign costs, spend, and campaign success
• Provide strategic direction to paid search and affiliate marketing teams and current agencies to ensure established goals are achieved while continuing to test and broaden program exposure
• Make data-driven recommendations to improve existing campaigns, forecast and develop new strategies to inform future decisions
• Partner with data science team to integrate and implement an attribution strategy
• Work with insights and research team to design research plans, interpret results and synthesize insights
• Establish KPI's and monitor various platform analytics on a consistent basis and review attribution and other data to identify trends and make improvements
• Partner closely with retention, engagement, social, editorial and partner marketing teams to ensure alignment of campaigns
• Collaborate with cross-functional partners (product, development, design and content) to articulate product positioning, features and benefits
• Oversee the design and testing scenarios for assigned partners and campaign
• Provide leadership, development and support to a small team ensuring that the group creates and maintains an open and inclusive environment

The Essentials
• Bachelor's degree and/or relevant experience
• 5+ years of experience developing and driving the strategy of complex digitally focused paid search engine marketing, ideally for a direct to consumer product
• Strong understanding of how product features, dotcom strategy & product buy flow has an impact on user acquisition
• Strong understanding of customer segmentation and how to address different needs of each consumer base
• Strong ability to analyze + interpret data to inform actionable insights to recommend & inform marketing & growth campaigns
• Exceptional verbal and written communication skills
• Ability to effectively communicate and Influence cross-functionally across all levels
• Strong presentation skills are a must
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management
• Ability to both think strategically and execute tactically

Jobcode: Reference SBJ-gmx9x3-3-236-68-118-42 in your application.