Manager, Marketing Strategy
NBCUniversal
New York, NY
Acquisition Strategy Manager, Paid Media (CNN+)
The Job
This role will be responsible for growing and optimizing digital marketing and customer acquisition programs to drive new subscriber growth across CNN.
The ideal candidate will have a deep understanding of the video streaming industry and be a champion for the consumer. The candidate must be a ''doer'' who can execute as well as balance longer-term strategic thinking. The candidate will be part of a team that believes in working fast, being accountable, and learning from mistakes.
The Daily
• Oversees implementation and day-to-day optimizations in partnership with the agency team
• Proven track record of innovation and effectiveness of all funnel tactics through media partnerships
• Build out full programmatic strategy (inclusive of native advertising) and maximizing KPIs across targeting, inventory and audiences utilizing DSP and DMP platforms
• Ability to build audience strategy using owned data and finding new opportunities to expand reach.
• Analyze campaign data to make recommendations to improve existing campaigns, forecast and develop new strategies within an acquisition pod team.
• Understand a unified media strategy across all paid channels
• Partner with the data intelligence team to ensure that we are effectively looking at the right data to inform our strategies and business partners.
• Work with insights and research team to design research plans, interpret results and synthesize insights
• Develop and deliver management reporting materials, reports and presentations
• Partner with finance to manage campaign budgets and marketing spend
The Essentials
• Bachelor's degree and/or relevant experience
• 5+ years of experience developing and driving paid media strategy of complex digitally focused acquisition marketing campaigns ideally for a direct-to-consumer product
• Deep understanding of Paid Digital Media is required. Must have a strong understanding of Direct and Programmatic media strategy, overseeing implementation and day-to-day optimizations in partnership with the agency team.
• Expert understanding of Programmatic Technology - DSPs, DMPs, Trading Desks, Ad Servers and Ad Verification tools (DCM, DV360, TradeDesk, Media Math, iAS, DV, LiveRamp, Krux, mParticle)
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management
• Strong understanding of customer segmentation and how to address different needs of each consumer base
• Strong ability to analyze + interpret data to inform actionable insights to recommend & inform marketing & growth campaigns.
• Exceptional verbal and written communication skills
• Ability to effectively communicate and Influence cross-functionally across all levels
• Strong presentation skills are a must
• Ability to both think strategically and execute tactically
Jobcode: Reference SBJ-r1ybom-216-73-216-56-42 in your application.