Full Time Job

Retention Marketing Manager

CNBC

Englewood Cliffs, NJ 4 days ago
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Responsibilities

The Retention Marketing Manager will partner with Director, Digital Marketing to develop segmentation contact and offer strategies that increase customer engagement and retention for the direct-to-consumer subscription products.
• Create CRM program and lead cross-functional teams towards building the infrastructure needed to fully support program
• Perform deep customer segment analysis to identify incremental revenue opportunity from existing customers through direct marketing tactics (email, SMS, website, mobile, etc.)
• Support marketing campaign strategies and methodologies with analytics to identify optimal offers, merchandising, messaging, and contact cadence for each customer segment
• Cross-functional collaboration with Content, Brand Marketing, Product and BI teams to develop effective promotion strategies and communicate results
• Partner with Database and Business Intelligence teams to inform and execute the campaign strategies against targeted segments
• Track, measure, and analyze segment level and campaign level performance and customer trends; summarize and communicate key learnings to key stakeholders
• Create and implement test, learn, and repeat process to optimize and improve performance of customer segments and database
• Perform ad hoc analyses and utilize relational databases to support customer contact and segmentation efforts

Qualifications/Requirements
• A Bachelor's degree or equivalent relevant experience
Proven results of developing a customer journey across all channels
• Previous experience adding features and functionalities to improve subscription products
• 5+ years of experience in consumer marketing and/or digital marketing

Desired Characteristics
• Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
• Knowledge of investing and stock market a plus
• Excellent problem-solving abilities
• Team player with a positive attitude who thrives in a collaborative work environment
• Superior verbal and written communication skills at all levels of an organization
• Self -motivated and driven to exceed goals

Jobcode: Reference SBJ-d292b5-3-238-232-88-42 in your application.