Retention Marketing Manager

Job Description

Responsibilities

The Retention Marketing Manager will partner with Director, Digital Marketing to develop segmentation contact and offer strategies that increase customer engagement and retention for the direct-to-consumer subscription products.
• Create CRM program and lead cross-functional teams towards building the infrastructure needed to fully support program
• Perform deep customer segment analysis to identify incremental revenue opportunity from existing customers through direct marketing tactics (email, SMS, website, mobile, etc.)
• Support marketing campaign strategies and methodologies with analytics to identify optimal offers, merchandising, messaging, and contact cadence for each customer segment
• Cross-functional collaboration with Content, Brand Marketing, Product and BI teams to develop effective promotion strategies and communicate results
• Partner with Database and Business Intelligence teams to inform and execute the campaign strategies against targeted segments
• Track, measure, and analyze segment level and campaign level performance and customer trends; summarize and communicate key learnings to key stakeholders
• Create and implement test, learn, and repeat process to optimize and improve performance of customer segments and database
• Perform ad hoc analyses and utilize relational databases to support customer contact and segmentation efforts

Qualifications/Requirements
• A Bachelor's degree or equivalent relevant experience
Proven results of developing a customer journey across all channels
• Previous experience adding features and functionalities to improve subscription products
• 5+ years of experience in consumer marketing and/or digital marketing

Desired Characteristics
• Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
• Knowledge of investing and stock market a plus
• Excellent problem-solving abilities
• Team player with a positive attitude who thrives in a collaborative work environment
• Superior verbal and written communication skills at all levels of an organization
• Self -motivated and driven to exceed goals

Jobcode: Reference SBJ-d292b5-3-138-174-95-42 in your application.