Digital Marketing Director

Job Description

Responsibilities

We have an opportunity for a strong, strategic thinker to help CNBC create deeper and more meaningful consumer relationships with our digital products and touchpoints. CNBC's digital ecosystem includes CNBC.com, CNBC PRO, CNBC Select, mobile and OTT apps, podcasts, email newsletters, social media pages, and more. Marketing campaigns may have differing objectives and KPIs spanning brand building/awareness, traffic driving, and acquisition / performance marketing. An experienced, well-rounded digital professional is required.

What you'll do:
• Develop strategies to increase engagement with various CNBC products, services and content offerings
• Serve as the marketing champion for such initiatives, working collaboratively with creative development, digital product and research colleagues to develop and implement
• Implement digital campaigns on CNBC.com using existing tech and partners
• Monitor and analyze performance metrics and suggest optimizations to increase yield, lower acquisition costs and maximize conversion and profitability
• Co-manage external advertising agency with VP, Media
• Serve as a primary relationship owner for certain digital vendors/technologies (Sailthru, Piano, Bounce Exchange)
• Create robust user profiles to facilitate more targeted communications, greater loyalty, revenue and lifetime value
• Manage digital budget, including monthly reconciliation process with Finance
• Suggest new tech capabilities and partners to evolve CNBC's digital competencies

What we'll offer:

At CNBC Headquarters in Englewood Cliffs, NJ, you'll have access to great perks and amenities:
• Sweat it out -- Free onsite fitness center with state-of-the-art equipment, basketball court and running course, plus daily group classes
• Eat up -- Gourmet cafeteria with daily specials plus soup and salad bars
• Unwind -- Massage therapy, ping pong tables, foosball
• Extras -- Dry cleaning, shoe shining and sneak peeks
• Don't have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City

When you join the NBCUniversal family, you'll get…

We're a global company that values our employee's individual experiences and wellbeing. We know that we're smarter, more dynamic and better together. That's why we offer benefits and perks to meet your unique needs. Read more about them on our careers site here. We invite you to seek the excitement, the challenges and the opportunities that make working here so rewarding.

Qualifications/Requirements
What you'll bring:

At least 8 years of digital marketing experience, with proven track record of brand-building and hands-on performance marketing experience
• Experience creating and managing lifecycle programs
• CRM platform familiarity and campaign implementation experience (e.g. Salesforce, Sailthru, Piano, Bounce Exchange)
• Ability to interpret trends in data and substantiate recommendations with data-led insights

Proficiency in Microsoft Outlook, Excel, and PowerPoint

Desired Characteristics

You'll stand out if:

You're able to multi-task and prioritize projects
• You have excellent interpersonal and communication skills
• You have past experience managing direct reports

You're a strong creative thinker, both in terms of strategy and execution

Jobcode: Reference SBJ-d86bzk-18-117-91-153-42 in your application.